Heightened controversy over the spread of fake news and misinformation in 2016 has presented established national newspaper brands with an opportunity to reaffirm to the public the important role they play in terms of offering reliable journalism.
Albany, NY -- (SBWIRE) -- 03/24/2017 -- A national newspaper is a serial publication containing news covering current affairs as well as other informative articles linked to politics, sports, arts, etc. With the rise of online news portal and web-based newspapers, some publishers find their print-based models increasingly unsustainable. The latest research report titled "National Newspapers - UK - February 2017" has been added to the vast online repository of Market Research Hub. This report analyzing the trends in the entire UK newspaper circulation for a forecast period of 2017-2022 involving in-depth study and insight supported by a wide range of data. At the same time, basic and top-level content is provided to give you an overview of the industry. It also includes a detailed description of regional markets, major trends, growth drivers as well as hindrances faced by the major industry players in the market.
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Firstly, the report begins with a basic overview of the national newspaper in U.K., which includes an introduction, executive summary, issues and insights along with other basic facts and implications. The report reveals that, print circulation saw a decline while online information technology growth continues; it has also threatened advertising revenue of print-based models. Also, a national newspaper typically earns 70 to 80 percent of its revenue from advertising and the remaining from sales and subscriptions.
The report further states that all major printed newspapers also have online version distributed over the Internet, which is regulated by the Press Complaints Commission in the UK. Growth drivers of the industry are growth in mobile device ownership, the rise in cover prices and events like Brexit vote have boosted print circulation.
Secondly, the report also profiles some of the major players operating in the market such as:
The Mail Online
Among these, the Mail Online is most popular national newspaper website and the Independent is the first national newspaper to focus solely on the online domain; however, the BBC dominates the online news. Other factors including production, production value, capacity, cost, profit/loss, supply/demand, and market share are precisely analyzed in the report. Brand research and analysis is also carried out including a brand map, key brand metrics, brand attitudes and brand personality.
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In the end, the report discusses national newspaper behavior, attitudes towards online national newspapers, data sources, abbreviations and supporting information. Overall, the report provides a detailed insight of national newspapers in the UK covering all important parameters and research findings.
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