This campaign is about the launching of a revolutionary cosmetics collection, with the use of a new nanomaterial as the active principle.
Barcelona, Spain -- (SBWIRE) -- 12/09/2013 -- Endor Nanotechnologies is a start up located in Barcelona, devoted to creating new materials based on the use of nanotechnology. The company, formed by 7 people, 5 of them medical researchers, has developed a new material with stunning properties. They have constructed a nano crystal, 1.000 times smaller than the thickness of a hair, using gold atoms precisely arranged, and used this structure to mount on its surface a complex biopolymer which is able to activate the cell mechanisms that regulates self regeneration. This way, they have created a material which is capable to activating the regeneration of biological tissues.
The Y.en Effect is a unique scientific phenomenon that impacts the skin as a whole. It represents the next generation skin care concepts. Rather than affecting certain skin properties in isolation, it provides the skin with a full reconditioning by activating inner regeneration biological mechanisms. This new effect is based on new technology, a new material, and the creation of a new skin condition, providing a new vision for and a new way of discovering personal beauty. It goes beyond than current cosmetic concepts as antiwrinkles, hydration or spot treatments, despite doing all of these effects.
Y.en Effect cosmetics line is for facial application and Endor Nanotechnologies have positively performed all the efficacy and safety assessment, resulting in the registration in the CPNP European Union database on June 2012. It's made of three products: The Cream, The Serum and the Cleansing kit.
Endor Nanotechnologies needs 140,000 $ (approx. 100,000 €) to apply and get every license to sell outside the European Union and gain funds to start the preclinical tests for their oncology project. It's a double-face connected project: they sell innovative cosmetics thus they can go on researching on innovative treatments against cancer.
This campaign will receive all funds raised even if it does not reach its goal. Funding duration: December 03, 2013 - February 01, 2014 (11:59pm PT).
Indiegogo Page: http://bit.ly/1hBb0OP