Enterprise A2P SMS is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. The general uses of A2P SMS are marketing messages, alerts, notifications and flight alerts. SMS can also be sent from mobile subscribers to web applications, which is known as person-to-application (P2A) messaging.
Valley Cottage, NY -- (SBWIRE) -- 04/10/2018 -- Future Market Insights presents a detailed analysis and a revised forecast for the global Enterprise A2P SMS market for a 10 year period from 2017 to 2027. According to the report titled "Enterprise A2P SMS Market: Global Industry Analysis (2012 – 2016) & Opportunity Assessment (2017 – 2027)," the global Enterprise A2P SMS market is anticipated to grow from US$ 28,378.9 Mn in 2017 to US$ 50,523.8 Mn by 2027, expanding at a CAGR of 5.9% in terms of revenue during the forecast period (2017-2027). In this report, the global Enterprise A2P SMS market is tracked in terms of value, and is calibrated to obtain the market revenue estimates. This growth in market revenue can be attributed to a growing mobile subscriber base. However, increasing incidences of mobile messaging spam, phishing and malware are some of the major challenges expected to hamper revenue growth of the global Enterprise A2P SMS market.
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Global Enterprise A2P SMS Market: Segmentation & Forecast
To understand and assess the demand and opportunities in this market, the report is categorically split into three major sections, namely market analysis by tools, application and vertical.
In the tools segment, the cloud API segment is projected to grow at the highest CAGR in the global Enterprise A2P SMS market during the forecast period. The cloud API messaging platform segment is expected to account for 4.5% share of the global Enterprise A2P SMS market by the end of 2027.
By application, the promotional campaigns segment is projected to be the most attractive segment in the global Enterprise A2P SMS market during the forecast period. The promotional campaigns segment is expected to expand at the significant CAGR of 6.9% in terms of value during the forecast period. In terms of market share, the promotional campaigns segment accounted for a major percentage of the revenue share of the overall market in 2016 and is expected to dominate the global Enterprise A2P SMS market throughout the forecast years, followed by the CRM services segment.
On the basis of vertical, the financial institutes and banking segment is projected to be the most attractive segment in the global Enterprise A2P SMS market during the forecast period. The financial institutes and banking segment is expected to account for 28.3% share of incremental opportunity represented by the overall Enterprise A2P SMS market between 2017 and 2027.
Of the various regional markets, Asia Pacific excluding Japan is forecasted to be the most attractive region in the global Enterprise A2P SMS market in terms of revenue and growth rate over the forecast period.
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Global Enterprise A2P SMS Market: Key Players
Some of the leading market players reported in this study on the global Enterprise A2P SMS market include OpenMarket Inc., SAP Mobile Services, Syniverse Holdings Inc., Twilio Inc., Nexmo Inc., CLX Communications AB, MBlox Inc., FortyTwo Telecom AB, AMD Telecom S.A, Infobip Ltd.