This report aims to provide a comprehensive strategic analysis of the global enterprise mobility market along with the market revenue and growth forecast for the period from 2013 to 2022. Proliferation of mobile devices such as smartphones, tablets and laptops, reduced hardware costs for enterprises, and adoption of enterprise mobility across various industry verticals are some major influencing factors in the enterprise mobility market.
Albany, NY -- (SBWIRE) -- 10/05/2015 -- The need for increased speed in enterprise operations to gain competitive advantage and the need for efficient data collection to facilitate effective and faster decision making are driving growth of the enterprise mobility market, which is anticipated to expand at a CAGR of 24.7% during the forecast period from 2015 to 2022. The overall enterprise mobility market was valued at US $ 86.36 Bn in 2014. The key drivers of the market include increased operational speed and efficiency gains for the enterprises and proliferation of handheld devices along with the rising trend of BYOD and CYOD policies. Enterprise mobility has wide applications across IT and telecommunication, BFSI, government and education, hospitality and retail and manufacturing and automotive sectors.
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Increased operational speed and efficiency gains is the prerequisite for enterprises. Enterprise mobility helps enterprises that are dependent on maintaining a complex web of assets and activities to keep their businesses running. For instance, the retail industry is dependent on multiple players in its supply chain. Whether the business is an e-commerce business or bricks and mortar business, fulfilment of the clients' requirements is must. If customers do not get the kind of product they want from an e-commerce vendor, they switch to another e-commerce vendor. Enterprise mobility provides inventory tracking from the time an order is placed, till the time it gets purchased or shipped out. Enterprise mobile applications provide enterprises with increased visibility of sales and enhances decision making for effective inventory management. Moreover, enterprise mobility helps enterprises with more efficient data collection for better decision making. In addition, in the healthcare industry, enterprise mobility applications for mobile care enable caregivers to collect data about the patients at their bedside and report it to a centralized location such as cloud or back office systems. This enables doctors to make quick diagnosis as well as make decisions with more speed and accuracy. Due to these advantages, the demand for enterprise mobility is expected to remain strong during the forecast period. However, device and data security risk is posing challenge to the market growth.
On the basis of devices, the global enterprise mobility market is segmented into smartphones, laptops and tablets. In 2014, laptops were the most preferred devices in the market. However, smartphones are expected to expand at a substantial CAGR during the forecast period. This growth is due to the increasing use of smartphones across varied industries. On the basis of software, the global enterprise mobility market is segmented into mobile device management, mobile application management, enterprise email and content management, telecom expense management and mobile message management. Mobile device management is the most commonly used software types in enterprise mobility for IT and telecommunication, government and education, healthcare, and manufacturing and automotive industrial applications. Mobile device management, being the most common software type of enterprise mobility, dominated the global enterprise mobility market in 2014. However, mobile email and content management segment is expected to witness highest growth during the forecast period.
The global enterprise mobility market is segmented on the basis of end-use applications. Key end-use applications of enterprise mobility include IT and telecommunication, BFSI, government and education, hospitality and retail, manufacturing and automotive, consumer, media, life science and healthcare applications. In 2014, the IT and telecommunication segment accounted for the largest revenue share among the applications of enterprise mobility. The segment is predicted to hold its dominant position in the enterprise mobility market throughout the forecast period.
North America is the largest market for enterprise mobility, globally. Growth of the enterprise mobility market in North America is mainly supported by the emergence of mobile user workforce and persistent usage popularity across various industry verticals.
The global enterprise mobility market is fragmented in nature, with many global companies present in the market. The important strategy adopted by key players in the global enterprise mobility market is geographical expansion of their businesses in order to address the varying requirements of the customers. For instance, Good Technology, Inc., focuses on manufacturing products to manage and secure mobile devices in business environment. The company also believes that geographical expansion leads to market expansion. Hence, in 2013, Good Technology opened offices in the Benelux Union and Stockholm, Sweden. It also has offices in New Jersey, New York, Maryland, California, Washington, and Texas in the U.S.; Australia; China; Germany; Italy; South Korea; Spain; and the U.K. Moreover, the company AirWatch, LLC also believes in a strategy of expansion. In order to achieve this, AirWatch by VMware opened new offices and centers. In 2011, the company opened headquarters in Melbourne, Australia to fulfill "growing demand for enterprise-grade mobile device management" in this region.
The global enterprise mobility market, in current situation shows the presence of key players including MobileIron, SOTI, Inc., Symantec Corporation, Microsoft Corporation, Cisco Systems, Inc., Avaya Inc., Alcatel Lucent S.A., AirWatch LLC, Aruba Inc., Citrix Systems Inc., Meru Networks, Good Technology Inc., iPass Inc., Hewlett Packard Development Company Ltd., IBM Corporation, AT&T Inc., BlackBerry Ltd., Nokia Corporation, Panasonic Corporation, and Cerner Corporation.
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