Pune, India -- (SBWIRE) -- 12/12/2019 -- Market Insight
Global eReader Market is expected to exhibit a strong 6.1% CAGR over the forecast period from 2019 to 2024, according to the latest research report from Market Research Future (MRFR). The market is expected to rise to a valuation of USD 12.33 billion by the end of the forecast period.

The report presents a detailed analysis of the Global eReader market by providing readers with a comprehensive overview of the market's historical trajectory. The leading drivers and restraints affecting the global e-reader market are assessed in detail in the report. The historical impact of these drivers and restraints is analyzed in context of the current impact of these factors and projections are made for the likely impact of these drivers and restraints over the forecast period. Various components of the global e-reader market are also studied in the report and projections are made for the growth trajectory of each distinct component. The various segments and sub-segments within the global e-reader market are studied in detail in the report. The study also makes a detailed analysis of the major players operating in the global e-reader market and provides a detailed look at the various competitive strategies employed by players in the global e-reader market. Likely future conditions with respect to the competitive landscape of the market are also explained in detail in the report.

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E-readers have become popular around the world due to the ease and comfort they provide to readers. The large memory capacity of e-readers, along with the small file size of most e-books and digital printed material, allows users to store several books, magazines, and other reading material in e-readers, making them versatile and handy. The ability to carry several books at once has been the primary driver for the global e-reader market, as this allows the user to browse through various books and carry on reading multiple books. E-readers are also much easier to carry than conventional books and magazines, as they are much lighter and usually smaller. This, allied with the ability to carry multiple reading materials at once, has been the primary driver for the global e-reader market. Technological sophistication in e-readers has also enabled viewing angles and viewing figures that compare to books, including dimmed screens and automatic adjustments according to the ambient light. Such technological advancements have been crucial for the global e-reader market.

Competitive Analysis
Leading players in the global e-Reader Market include Amazon.com Inc., Barnes & Noble Inc., Rakuten Kobo Inc., Hanvon Technology Co. Ltd., Onyx International Inc., Bookeen, Aluratek Inc., PocketBook International SA, Arta Tech, Wexler Flex, ECTACO Inc., Ematic, News Corporation, Sony Corporation, and FlexEnable Ltd.

In November 2019, Xiaomi entered the e-reader market with its own branded e-reader product. New players are likely to enter the e-reader market over the forecast period, as the e-reader market has emerged as a highly profitable avenue, driven by the growing interest in e-readers among urban consumers.

Segmentation
The global e-reader market is segmented on the basis of screen size, distribution channel, and region.

On the basis of screen size, the global e-reader market is segmented into below 6 inches, 6-8 inches, 8-10 inches, and more than 10 inches.

By distribution channel, the global e-reader market is segmented into store-based and non-store-based. The store-based segment is further sub-segmented into supermarkets and hypermarkets, specialty stores, and others. The non-store-based segment is likely to exhibit robust growth over the forecast period due to the growing sales of e-readers from online shopping channels.

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Regional Analysis
North America is expected to exhibit the strongest share in the global e-reader market over the forecast period due to the high awareness about e-readers and the increasing consumer interest in them. Increasing acceptance of digital printing channels by publishing houses in the region has also played a key role in the global e-reader market's growth. Asia Pacific is expected to exhibit the fastest growth due to the increasing disposable income of consumers and increasing awareness about e-readers.