Estella-NYC

Estella Launches New MTA Licensed Baby Gifts

Estella, the leader in Newborn Baby Gifts, Launches New Organic Infant Gift Sets Officially Licensed by New York City’s Metropolitan Transit

 

New York, NY -- (SBWIRE) -- 02/03/2017 -- Estella is excited to announce the launch of new baby gifts that are officially licensed by New York's Metropolitan Transit Authority. Estella launches the Organic Cotton 'A' Train Baby Lovey Blanket and the Organic Cotton Metrocard Security Blanket. Both newborn blankets are hand knit using orgain cotton and are approximately 14' square. The 'A' Train Lovey blankets are grey with a graphic subway train image in black along with 3 dimensional cotton wheels stuffed with polyester. The letters 'NYC' are stitched on the A Train Baby blankets using the MTA's branded green, yellow & red train line colors and an 'A' is also hand stitched in the popular blue train line color.

The Metrocard security blanket is just as unique as the A Train one. It is cream with the words "I Metrocard NY". The word 'Metrocard' is hand stitched on a yellow rectangular background with a black stripe and hand-stitched arrows on it, just like the MTA's metrocards. This Metro card and the 'A' train blanket retail for $35.

Estella combines these security blankets with baby toys and hats to create unique baby gift sets. Estella pairs the new 'A' Train rattle with a grey stipe infant hat and an MTA licensed subway train baby toy rattle. And Estella pairs the Metrocard with a black stripped newborn hat and a baby toy big apple rattle with "NYC" on it. These gift sets retail for $65 and are gift wrapped in beautiful Kraft boxes.

These new MTA themed baby gifts from Estella expand the brand's exclusive partnership with the MTA. Estella licenses the MTA logos for other newborn gifts including the aforementioned metro card & train rattle baby toys. These toys as well as the blankets retail at Estella, through the NY Transit Museum Stores and a select number of high-end baby boutiques, museum and gift shops nationwide

About Estella
Established in 2002, Estella is the leader in newborn baby gifts, baby toys, rattles, clothing, dolls, nursery d├ęcor and much more. Estella is carried at Barney's New York, has appeared on the Today Show, CNN.com, the Martha Stewart Show, Fox News, Vogue, Elle, The New York Times and much more.

Contact:
Chike Chukwulozie
Estella
27 West 20th St., Suite 304
New York, NY 10011
press@estella-nyc.com