New York, NY -- (SBWIRE) -- 03/23/2017 -- Estella's CEO, Chike Chukwulozie, announced that the boutique has been profiled in the prestigious USA Today's Asbury Park Press. The designer brand offers a variety of unique handmade baby gifts and baby toys for discerning shoppers and stylish children.
"We are so pleased with the profile of our baby gifts in Asbury Park Press," said Chukwulozie. "The reporter captured the spirit of our brand of organic baby toys, gifts, clothes and accessories.
The luxury baby brand launched in 2002 and has become known internationally for its unusual designs, colors, and use of organic materials. Nationally, the company's unique baby gifts have been sold at retailers that include Barney's and a myriad of New York City venues. The company works with artisans and craftsmen through Ethical & Fair Trade Manufacturing houses for the creation of its 100 percent organic baby gifts and toys.
Estella's was founded by Chukwulozie and his wife, Jean Polsky, in response to a lack of distinctive baby clothes in the U.S. A former buyer for Bergdorf Goodman, she could only find small European brands offering clothing with character. The duo launched their own boutique with a hotdog rattle and has since received numerous awards and accolades, including the Parents Magazine "Best Baby Toys" award.
Unlike traditional store brands, Estella's doesn't shy away from interspersing black with bright colors in its chic line of baby gifts and accessories. The boutique has just launched its new spring collection of handmade, GOTS-certified organic cotton gift sets. Individuals can pair any of the clothing with blankets, rattles or hats for a one-of-a-kind baby gift set.
Estella's selection of baby toys offers hours of safe entertainment and educational opportunities that encourage imagination and development of fine motor skills. Appropriate for children age 3-months to toddlers, the toys are made by Peruvian craftsmen and feature soothing sounds, interesting textures, and bold colors depicting a multitude of animals and objects designed to engage the senses.
Being highlighted in USA Today's Asbury Park Press is a testament to the sophistication, success and popularity of the Estella brand. To celebrate the launch of its new Spring Collection, Estella is offering shoppers 20 percent off their purchases when they enter promotional code FF20off at the checkout.
Launched in 2002, Estella's is located at 27 W. 20th St. in New York's Village and offers an eclectic range of high-end designer baby and children's clothes. The boutique has been featured in more than 100 print, broadcast and online media including Vogue, Elle, CNN, The Today Show, People and The New York Times. Estella's has received the Mom's Choice Award, the National Parenting Center's Seal of Approval, the Tillywig Toy Award, and Parents Magazine "Best Baby Toys" award. The company only utilizes certified organic materials and engages in certified Ethical & Fair Trade Manufacturing agreements with the artisans with which it partners. Estella's maintains active social media accounts on Facebook, Twitter, Pinterest, Instagram and YouTube.
Chike Chukwulozie – CEO