Sacha Cosmetics

Everything Eyes: Makeup Mogul Launches Comprehensive Eye "Beauty" Book

Bobbi Brown released a book which covers tools and techniques in creating gorgeous eyes.


Artesia, CA -- (SBWIRE) -- 04/15/2014 -- Celebrated makeup artist Bobbi Brown recently released her eighth book entitled, “Everything Eyes: Professional Techniques, Essential Tools, Gorgeous Makeup Looks." The launch complemented the introduction of a new her spring eye makeup collection.

The book is a comprehensive guide in creating a perfect eye makeup. It is comprised of brush guides, step-by-step tutorials, basic techniques, and eye care information. The compendium also features eye makeup for eyes of all shapes and colors.

Brown is the first makeup artist to launch a collection of eyeglasses, readers, and sunglasses. This was made possible by partnering with Safilo Group. It offers a unique approach to frame shopping. The publication also detailed a guide on choosing the right pair of glasses based on face shape, skin tone, and even presented makeup tricks for those who wear glasses.

The 120-page book enumerates the following tips for women who wear glasses on its second half. The first pointer is to choose the right frames. Brown has come up with a three step system for the process. One should decide on a personal style, whether it be trendy, modern, classic or sporty. Next step is to examine and determine the face shape, whether it is round, heart, square or oval. She suggested selecting frames which balance the face shape by looking for a contrast. Glasses with round style complement women with square-shaped faces.

Heart-shapes should avoid top-heavy frames. The third step is to consider color. Brown’s eyewear collection is categorized by color palette similar to that with cosmetics. The color ranges from nude/blush, neutral, tonal, and contrast frames.

After finding the frames one prefers, the second tip is to look for glasses which enhance the appearance. She explained that the glass in the frames can highlight undereye discoloration, therefore using a corrector and concealer is necessary. Strong frames require a stronger makeup applied to the face. When using an eyeshadow, it is important to try a base hue that is a shade lighter than the frame color. A few shades darker is also beneficial for the crease. Brown emphasized that a black liner and mascara work as an excellent finish.

The makeup mogul is also an advocate for females around the world. She launched “The Pretty Powerful Campaign for Women and Girls” through a collaboration with Girl Rising for the second year. The campaign aims to help young women around the world to obtain access to education. The organization learned that 65 million girls worldwide do not go to school, and that providing a girl an extra year of education will assist in providing 20 percent more earnings as an adult. The objective is to promote awareness among the girls in an effort to eliminate barriers such as early and forced marriage, sex trafficking, domestic slavery, gender violence and discrimination, lack of access to healthcare, and school fees.

Brown’s Pretty Powerful mascara collection will donate all proceeds to the organization this year. She further stated, “women have shown that when you have the will and the heart, almost anything is impossible.”

About Sacha Cosmetics
Sacha Cosmetics is a cosmetic line founded 30 years ago in Trinidad, a secluded paradise which is one of the most cosmopolitan countries in the world. It was in this dynamic and diverse market that Sacha was conceived. Our vision was to develop the world’s first line of cosmetics that would look equally beautiful on women of different ancestry. SACHA COSMETICS was the Official Cosmetics of the Miss Universe, Miss USA, Miss Bahamas and Miss Jamaica Pageants and many other special events worldwide.