Benepath, Inc

Exclusive Life Insurance Leads Will Convert with Work, Says Benepath CEO


Newtown Sq, PA -- (SBWIRE) -- 01/27/2014 -- “There are a number of different answers to that question,” replied Clelland Green, RHU, CEO, in Pennsylvania, “and there is no right or wrong answer. This is because the answer is strictly personal to each insurance agent. So what works for one might not work for another.”

Generally speaking, exclusive life insurance leads are more expensive because they are only sold to one person: the agent who ordered them. The agent is paying upfront for the right to be the only person who gets those leads. “Be aware that just because you spent money to get exclusive life insurance leads, that does not guarantee you will net a conversion,” added Green. “Conversions only come about if those leads are worked vigorously. They do not come to you with check in hand, although that may happen now and then. They are exclusively yours to work and convert. In other words, the ball is in your court, so don’t drop it and leave the leads until they are cold.”

Agents also need to understand that an exclusive lead does not always mean a quality lead. Invest time to research reputable lead-generation companies before purchasing any leads. Ask questions about how the leads are generated and about customer service. “Ask for references as well. Other agents that use the lead-generation company you are considering will have the inside story. Talk to them. It’s your money and you want to invest it wisely. Additionally, as mentioned before, spend wisely on your leads, but make sure you follow up and follow through. Without going that extra mile, your business may flounder,” said Green.

Agents with enviable sales records are generally those who work their exclusive leads diligently and tenaciously. Technology has made it easier to contact existing and potential customers. It allows the electronic, expeditious delivery of important documents, saving customers a trip out of the house. The most powerful tool for insurance agents in the 21st century is the ability to obtain real-time requests for information. Agents can call the person making the inquiry directly, often within five minutes after they have entered their contact information into a form requesting a call. “If you get there first, make an impression and do your job to the best of your ability, your conversions will be stellar,” Green added.

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