Expert Brand

Exercise Motivation from Memories


Los Angeles, CA -- (SBWIRE) -- 03/24/2014 -- Memory can be a powerful trigger for motivation. Remembering fun times out with friends can lead a person to engage in more social events, or bringing up a memory of an illness that occurred after eating certain foods can increase aversion to eating them again. Recent research from the University of New Hampshire found that bringing up memories of positive experiences during exercise can actually motivate a person to become more active.

Participants in a study conducted by University researchers were asked to recall positive memories around exercise. When the memories were recalled, these participants showed higher levels of subsequent exercise engagement than with other participants who were not prompted to recall memories. A third group was asked to recall negative memories associated with exercise, and their opinions and intentions were also added into the survey.

At the end of the study, all the participants were asked to rate their future intentions to continue exercising, and eight days later they completed another survey explaining how much physical activity they had engaged in during the prior week. Not only had the positive memory group engaged in more exercise during the week, but the negative memory group had also engaged in more exercise than the group who weren’t given any prompts.

Overall, the positive memory prompt group exercised the most out of the three groups surveyed, but this study offers insight into how memory can motivate and increase the amount of time individuals spend investing in their health and wellness.

About Expert Brand
Expert Performance is a vertically integrated manufacturer of Performance Apparel. We have been making products both domestically and overseas for more than twenty years. Expert has been a leading innovator in the design and development of smart fabric technology to create and manufacture fashionable, high quality, functional garments for the active lifestyle, athletic, and sportswear markets. Our line of basic and specialty products cater to the needs of distributors, decorators, and retailers. We are proud to offer profitable opportunities to you, our partner.

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Adam Heimann
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