Albany, NY -- (SBWIRE) -- 10/28/2014 -- Exercise participation rates continue to be relatively stagnant in the US, despite an increase in obesity. Creating more customized programs, especially for the aging population, can help to increase likelihood of exercising. In addition, wearable fitness devices are a huge opportunity within the fitness landscape.

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able of Content

Scope and Themes

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

Overview
Slightly more than half of Americans exercise regularly
Demographics of exercisers
Figure 1: Participated in a regular exercise program, by demographics, January 2013-March 2014
Top exercise activities
Reasons for exercising
Figure 2: Reasons for exercising, July 2014
Usage of/interest in exercise tools
Figure 3: Usage of and interest in exercise tools, July 2014
Promote post-workout feelings
Figure 4: Attitudes toward exercise, July 2014
Lack of time and motivation present challenges to regular exercise
Figure 5: Challenges to exercise, by exercise status, July 2014
What we think

Issues and Insights

Half of Americans still not exercising regularly
The issues
The implications
Aging population less likely to exercise
The issues
The implications
Obesity levels continue to increase in the US
The issues
The implications
Wearables are changing the exercise industry
The issues
The implications

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