Explainer Factory

Explainer Factory Explains Why Online Video Is the Future of Content Marketing

Indeed, video is the future of content marketing. Internet is just the means.


Gardnerville, NV -- (SBWIRE) -- 08/05/2014 -- In order to acquire and maintain customers, most small business rely to Content Marketing which involves the creation and sharing of media and publishing content wherein information are presented in variety of formats such as e-books, case studies, how-to guides and question and answer articles. Content Marketing forms interest of consumers to a particular product through materials which are educational, entertaining and informative.

These days when most people have smartphones they can use to view videos whether those posted on Youtube or Facebook, it is just right to look at videos as the future of content marketing. According to Cisco, 69% of all consumer internet traffic will be accounted to videos by 2017. Most information and entertainment needs are satisfied by watching videos online. Various studies even show that half of companies are already making use of video as a medium for great advertising. Nielsen claims that marketers expect video to dominate strategies at 64%.

Again why choose Video for Content Advertising? First, it is engaging. In this age and time, when information is just a few clicks away, it is important for business owners to provide content and information than can be easily understood and appreciated. This is done by videos very well. According to Forrester researchers, a one minute video is worth 1.8 million. Axonn Research on the other hand found seven out of ten people view brands differently after watching an interesting video content for them.

It is even possible for a small business to have Explainer Videos of its own. Production of explainer videos doesn’t cost that much. One can also create a video even if he is not a tech wizard. There are a lot of applications in the market which are for free which caters for six-second maximum clip length. These applications increased opportunities of small businesses with little money to spare for advertising to come at par with the rest of businesses using videos for content marketing.

However, one important thing to bear in mind in creating videos is to be creative. A video which really doesn’t show anything interesting on it is such a waste of time. Make sure that video created is interesting, attractive to its target audiences and is easy to understand. It is also important to create a video which can be played through handyphones and tablets since these segments hold 41% more share of video consumption in June 2013 compared to the start of the year according to Ooyala.

Indeed, video is the future of content marketing. Internet is just the means.

About Explainer Factory
Explainer Factory is a group of young brains with passion towards animation and design. They give ambience to those who have a brand. They drive traffic for those who have visitors. They convert traffic to customers! As the name suggests, at explainer factory, they provide clients with their explainer animation that tells website visitors all about the product, service or business in the most effective and engaging manner.