Gardnerville, NV -- (SBWIRE) -- 09/03/2014 -- Creating animated explainer videos has been the trend in the today’s virtual world. Advertising and marketing strategies have started to adopt this modern way of promoting services and products. Statistics has it that there are about 75% of executives who opt to watch work-related videos on business websites. According to a study as published in Forbes magazine, about 65% of this 75% visit the marketer’s website after viewing the videos.

Animated video explainers are definitely easier to understand for most people as compared to text sales materials. Any target audience is sure to comprehend better the content of video explainers, especially in today’s world where most people are busy and not all of them have the time to go over text sales materials.

Big companies who have the budget and all are but eager to spend thousands of dollars to simply advertise their products or services. This is because they believe in the power of advertising in helping them yield higher returns. Again, in this virtual world, these costs can be reduced in the form of explainer videos. Entertainment can as well be injected in these videos in the form of animation.

What are the notable benefits of animated explainer videos?

The ultimate difference when a company posted an explainer video online is that the video explains the business better. The system is clearly explained well in these videos. Those who are in B2B sales benefit more from this as B2B technology buyers, for instance, are looking more for information rather than sales talk.

Explainer videos set businesses apart from the rest of their competitors. Businessmen who are looking for potential businesses to do transactions with usually choose those that can give them a glimpse of the products or services in the form of videos, prior to contacting for further information, or for probably closing a sale.

Apart from low costs, explainer videos are easier to modify so when there are updates needed, it would simply just be a click of the mouse. Salesmen benefit most from these videos. Those who do sales presentations can send the explainer video links to their prospective clients prior to meeting them in person (or prior to discussing with them the products or services virtually) and this process simply aids them in making their intended audience become familiar with the topics to be discussed. Not only does it make the discussion better, but it only promotes better sales for the person making the sale.

Armed with today’s technology, it would be easier for businesses to identify the types of videos that target customers / audience prefer. Using the power of analytics, it is more effortless to track leads and to see the pages where most people land for video-watching.

Learning how to adapt with the ever-changing trends in the business world and taking advantage of the offerings of the current technology are the best weapons every business can have in order to rise above the rest of their competitors.

About Explainer Factory
Explainer Factory is a group of young brains with passion towards animation and design. They give ambience to those who have a brand. They drive traffic for those who have visitors. They convert traffic to customers! As the name suggests, at explainer factory, they provide clients with their explainer animation that tells website visitors all about the product, service or business in the most effective and engaging manner.