Explainer Video Increases Ad Interaction by Nearly 200%

With Google’s launch of Google Partner Select and Brightcove’s launch of its video marketing suite, June has been a big month for video advertising. The upgrades to these video advertising platforms are just two more indicators that video marketing and online video advertising are in for significant growth in the near future.


Boston, MA -- (SBWIRE) -- 07/15/2014 -- With Google’s recent launch of its premium video advertising platform Google Partner Select and 49.1 billion online videos watched by Americans in October alone (comScore, Nov. 2013) video advertising is one of the hottest topics in online marketing.

Video advertising has changed the advertising landscape.

A whole new world of engagement opened up when online advertising real estate made the leap from static banner ads to video. Because of video, brands have a 10-15 second spot where they can attempt to capture their audience’s attention and entice them to become a follower, sign up or make a purchase. Brands are taking advantage of this by pushing video out on their social media platforms and it is paying off in engagement and interactions.

“Now brands can tell their story in more than four or five words,” said Albert Berry, co-founder of is an animated video production company who has been in the business since 2011. “And with video animations, your message and delivery is only limited by your imagination,” Berry said.

Companies like Oreo and Taco Bell are taking advantage of the creative potential that animation provides and combining it with the power of social media to create a wildfire of engagement. Oreo’s Instavid campaign featuring Oreo cookies and animations on paper plates is just one success stories; their videos earned upward in the neighborhood of 7,000 Instagram likes and close to 200 comments each.

About was established in 2011 and has been producing ultra-engaging animated explainer videos and video ads ever since. has worked with companies of all sizes, both B2B and consumer-oriented, helping drive brands forward and inspire customers to take action. is a full-service animated explainer video production company offering everything from detailed “how it works” videos to high-level value-proposition videos, YouTube marketing videos, pre roll ad production, trade show video production and email marketing videos. Video styles can vary from funny to serious, cartoony to 3-dimensional.