Boston, MA -- (SBWIRE) -- 09/03/2013 -- Eye care increased to reach BGN3 million in current value terms in 2012, but the category remained underdeveloped due to the strong competition from Rx eye care products. Local consumers rarely purchase OTC eye care products, as they prefer to consult a doctor and follow their recommendation for Rx eye care products when they have a problem.

Euromonitor International's Eye Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Eye Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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