Sarasota, FL -- (SBWIRE) -- 11/09/2018 -- Global Eye Tracking Market: Overview

Eye tracking is the process of tracking eye motion relative to head and point of gaze. It is a device that measures eye movement and eye positions. Several methods are available for measuring eye movement but the variant that uses the video images is the most popular among them; other methods use search coils that are based on the electrooculogram. Critical information is gathered according to preferences of the consumer that is based on the duration with which the viewer looks at any product or website or a particular thing.

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Global Eye Tracking Market: Growth Factors

Eye tracking has been widely adopted in the social media and market research this is expected to drive the eye tracking market growth. This system assists website designers, marketers, and developers to psychoanalyze the behavior of the consumer. The high cost of the eye tracking system and limited awareness about it reflects the slow growth of the market. Multi-camera systems, which provides 360° view with more accuracy is the recent trend in the market which is getting more popular. The advent of the fully autonomous vehicle and development of the integrated system that monitors facial expression and heart rate is positively enhancing the global eye tracking market. Increasing predominance of virtual reality software and hardware in the gaming may create new growth opportunities in the near future.

Global Eye Tracking Market: Segmentation

The global eye tracking market is segmented based on the application, tracker type, and region. Based on the application, the market is segregated into automotive and aviation, entertainment, healthcare, market research, and others. The market research segment is fragmented into social media, product development and packaging, and advertisement and marketing. Tracker type segment is divided into the mobile eye and remote eye. Regional segmentation of the eye tracking market includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

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Global Eye Tracking Market: Regional Analysis

North America and Western Europe contributed for the largest market share; this was due to rising automotive and market research applications this factor anticipates to drive the market growth. Germany, the U.S., and Japan are the emerging markets for hybrid and self-driving automobiles which may enhance the sale of the eye tracking system market in the coming years. Key economies such as Korea, China, and India are witnessing significant market growth due to the contribution of the market researches, healthcare, and entertainment applications. Latin America and the Middle East and Africa regional markets are still growing and it is expected to have good growth in the near future.

Global Eye Tracking Market: Competitive Players

Leading market players operating in the global eye tracking market include iMotions, Inc., Seeing Machines, Polhemus, Tobii AB, EyeTech Digital Systems, Inc., and LC Technologies, Inc. Other influencing players include Smart Eye AB, Sensomotoric Instruments GmbH., The EyeTribe, Smart Eye AB, Eye Tracking, Inc., and General Motors.

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