Re-engaging consumers with caring for treasured clothing rather than relying on quick, cheap replacement could be key in adding value across the whole fabric care category.
Albany, NY -- (SBWIRE) -- 11/24/2017 -- Fabric conditioners are preferred by consumers owing to the inherent attributes such as softness, scent, and freshness along with features such as shape and color maintenance. The fabric care sector in the UK is largely driven by an increasing need to engage consumers with taking care of their valuable clothing using advanced products instead of depending on cheap products that could possibly destroy their fabrics. Market Research Hub (MRH) has recently added a new report in its repository that studies the fabric care and other washing ancillaries market in the UK and throws light on the consumer adoption of these products.
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Key Report Inclusions
The report presents an overview of the fabric care market in the UK and talks about the different market flat lines and brands and companies actively operating in this market. Information on new product launch activities in this market is also provided. A key section of the report focuses on the different types of advertising such as direct mail advertising and online display advertising used to promote the latest fabric care products in the UK consumer goods market. The report also presents insights on the responsibility of purchasing fabric care products by gender. According to the report, women largely undertake the responsibility of buying products used in fabric care. Also, the report states that the consumer buying behavior in the UK pertaining to the purchase of new clothes as well as the cost factor is expected to impact the purchase of fabric care products.
The report then goes a level deep and studies the different types of stains that can be easily removed using fabric care products. Among the different stains, oil stains are the most difficult to remove from a fabric. Wool is the toughest fabric to remove stains of any type. There are several products available in the UK fabric care market to tackle different types of stains present on different types of fabric and the report covers all of these in detail. Another section of the report talks about the most important factors necessary to make a purchase decision when it comes to the latest fabric care products available in the UK consumer goods market. Consumer attitude towards innovations in fabric care products is also studied in detail.
Factors Influencing the Growth of the UK Fabric Care Market
Some of the key factors likely to positively impact the growing demand and subsequently revenue growth of the fabric care and other washing ancillaries market in the UK are – a noticeable shift in the shopping patterns of consumers towards high value products, an increase in the population leading to an increase in the number of households and subsequently an increase in the number of clothes and fabrics requiring extensive wash care, shifting consumer attitude towards clothing where a long-term care is not much of a priority, an increasing preference for fragrant fabric care products that is leading to an increase in the sales of such products, and a booming trend of athleisure in the UK apparel sector.
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Key Player News
The report highlights some of the fabric care products introduced by the leading players in the UK fabric care market. A top example quoted in the report is of Procter & Gamble's launch of a fabric care product under the brand Lenor. Several own-label brands are launching products to tap into the various categorical trends and this information is also highlighted in the report.
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