Hong Kong, China -- (SBWIRE) -- 07/19/2017 -- Fashionmia.com, a leading ecommerce store which has successfully carved a niche for itself, recently announced that half-yearly sale will soon come to a closure. For the past one month, the online store has been selling cute dresses for women. The owners said at a recent press meet that they wanted to showcase their latest designs to their patrons and first-time buyers. Since most new buyers are apprehensive about the high prices of fashion apparels online, the online store adopted a policy of keeping the prices of the products staggeringly low for the past one month. However, the half-yearly sale will come to a closure toward the end of July.
The owners of Fashionmia.com said that they have taken advice from prominent market analysts and have set the prices of their sexy plus size dresses after careful consideration of several market factors. The owners also said that they wanted to do a brief market study and the discounted sexy plus size dresses and other products also helped them in new customer acquisition and customer retention.
"During the last one month, we have exploited our social media channels to reach out to a larger audience, most of whom are millennials and teenagers. We know that the demand for fashionable dresses will never be low. However, we wanted to introduce our latest designs and also wanted to keep the prices low so as to gain some traction in the market", said a sales and marketing executive of Fashionmia.com.
He also indicated that the prices of some products will remain same even after the half-yearly sale is over. The reason, as he stated, is that these particular products are more popular than the rest and they want to keep the prices of the products as lower as possible so as to keep the interest alive.
"We have seen unprecedented demand for some of the products which we were offering at marked down prices in the past month. The prices of some of these products will be unchanged in August and in following months", he added.
Fashionmia.com is a leading ecommerce store selling discounted fashion apparels.
For more information, visit http://www.fashionmia.com/.