Boston, MA -- (SBWIRE) -- 01/09/2014 -- Fast food increased by 4% in current value terms in 2012. This growth was mainly driven by convenience stores fast food, which grew significantly, by 8% in current value terms. Whilst many fast food operators struggled to increase their sales, convenience stores fast food benefited from the consumer trend of avoiding cooking at home due to their busier lifestyles, and looking for economy options. The new coffee service at convenience stores also contributed to growth.
Euromonitor International's Fast Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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