The most lucrative markets for feminine hygiene products in Asia Pacific include India, Australia, China, Hong Kong, Indonesia, Singapore, New Zealand, Japan, the Philippines, Thailand, South Korea, and Malaysia.
Albany, NY -- (SBWIRE) -- 01/20/2016 -- Albany, New York, January 01, 2016: A paradigm shift in consumer behavior has been noted in APAC in recent years, as women from the emerging nations of Asia Pacific have become more inclined towards premium products such as tampons, pantiliners and shields, and disposable blades and razors. Market Research Reports Search Engine (MRRSE) has recently added a report to its repository, titled "Feminine Hygiene Products Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2014 - 2020", which studies the prevailing dynamics and growth prospects of the Asia Pacific feminine hygiene products market.
Rapid urbanization and growing awareness about maintaining health and hygiene are the primary factors boosting the Asia Pacific market for feminine hygiene products. The increasing number of working women across the urban population of Asia Pacific is also fuelling the demand for feminine hygiene products.
Browse Full Asia Pacific Feminine Hygiene Products Market Report with TOC: http://www.mrrse.com/asia-pacific-feminine-hygiene-products-market
At present, the market for feminine hygiene products in India is comparatively small; however, it is anticipated to witness robust growth between 2014 and 2020 with rising awareness and hygiene consciousness. Moreover, the government in India has launched several initiatives, wherein it is distributing free samples of sanitary products in rural India. In one of the initiatives, called "ASHA", the central government has organized free towel distribution programs for rural secondary school girls. As the popularity of such initiatives grows, it not only spreads awareness about the importance of maintaining sanitary hygiene but is also likely to fuel the sale of sanitary products across India during the report's forecast period.
Almost 70% of the population in India still lives in rural regions, which provides the feminine hygiene products market a huge opportunity to capitalize on rural India's unmet hygiene needs. The exhaustive information compiled in the report provides a clear idea to manufacturers and suppliers about the scope for market expansion in the emerging economies of Asia Pacific. Based on this, the stakeholders may determine business strategies to boost their growth potential.
At present, China holds the largest share in the Asia Pacific feminine hygiene market, followed by Japan. Manufacturers catering to the demand arising from the China market are increasingly focusing on research and development and proactively investing on the same to offer products that suit the dynamic consumer preference and their changing lifestyle. The market, therefore, witnesses the launch of new products at regular intervals.
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The most lucrative markets for feminine hygiene products in Asia Pacific include India, Australia, China, Hong Kong, Indonesia, Singapore, New Zealand, Japan, the Philippines, Thailand, South Korea, and Malaysia. The growth trajectory exhibited by the market across these countries is studied in detail, with focus on the prevailing competitive landscape of the Asia Pacific feminine hygiene product market.
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