Transparency Market Research has published a new report "Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020" to its report store.
Albany, NY -- (SBWIRE) -- 07/17/2015 -- Globalization and the evolving mindset of the Latin American consumer has had a tremendous impact on the feminine hygiene products market in the region, states a recent report published by Transparency Market Research. The report, titled "Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020", is a comprehensive and analytical study of the hygiene products market in Latin America and is available for sale on the company website.According to the report, the Latin America feminine hygiene products market is projected to grow from US$2,198.2 million in 2014 to US$3,809.7 million by 2020, registering a 9.6% CAGR from 2014 to 2020.
Rapid change in lifestyle among working women across the Latin American region is a major factor driving the feminine hygiene products market. Product innovation and increased awareness about sanitation has also given a significant boost to the Latin America market. The feminine hygiene products market has been segmented in the report on the basis of product type, brand share, and distribution channel. The major regions covered under the Latin America market are Brazil, Argentina, Peru, and Chile. Brazil is the largest market for feminine hygiene products in Latin America, followed by Argentina, and these two countries are likely to retain a strong growth rate over the next few years. Emerging markets such as those in Chile and Peru are projected to witness rapid growth owing to increasing consciousness about personal hygiene, rise in disposable income, and improved distribution channels.
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Feminine hygiene products include shields and pantiliners, internal cleansers and sprays, tampons, sanitary pads, and disposable razors and blades. These products are sold in Latin American markets through a number of distribution channels. Dollar stores, general merchandise retailers, supermarkets, general retailers, cash and carries and warehouse clubs, variety stores, hypermarkets, convenience stores, and department stores are some of the primary distribution channels. Picking the right and most effective channel is key to sales and the growth of the overall feminine hygiene products market.
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Presently, convenience stores, hypermarkets and supermarkets, health and beauty stores, and drug stores and pharmacies are the most popular outlets to purchase feminine hygiene products and these are projected to retain their dominance in the Latin America market till the end of the forecast period. Busy lifestyles and option of discrete packaging has made online retail a popular choice among women to purchase feminine hygiene products. Online channels not only save consumers a trip to the store, but also offer major discounts, larger variety of products, and easy shipments and returns.
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