Seo Experts

F.I.D.O. Launches Integrated Marketing Strategy with New Website and Social Media to Engage Clients, Prospects

Dog Bite Liability Insurance firm’s brand-new website highlights unique Pet Insurance offer, a blog and integration with social media platforms for clients and prospects to easily search for information and communicate across multiple digital platforms.


Altamonte Springs, FL -- (SBWIRE) -- 10/08/2013 -- Federation of Insured Dog Owners, Inc. (F.I.D.O.) is proud to announce the launch of our new integrated marketing and communications strategy, which includes a newly designed website, a blog and active participation on Facebook, Twitter, YouTube, and LinkedIn to reach, inform and engage with clients and prospects in addition to industry colleagues.

“We’re excited about our fresh, new look and platforms that feed into various media and allows us to easily communicate to not only our insureds but also to individuals who are interested in what we’re all about,” says Deborah Turner, Executive Director at Federation of Insured Dog Owners, Inc. “The new design allows people to navigate easily around the site and learn more about products specifically relevant to them.”

The site is also optimized so individuals can readily find F.I.D.O. on the various search engines and get where they want to go quickly. It’s updated with new content, including a blog designed to help clients with their insurance needs, and provide useful dog-related information, on an ongoing basis. “We want our site and social media platforms to serve as an important service tool for our clients and to enable us to keep our pulse on our brand and how we’re doing,” says Ms. Turner.

F.I.D.O.’s optimized Facebook, Twitter and LinkedIn profiles are automatically updated with blog posts as well as daily news items, events and tips that resonate with clients and prospective customers. “We have a dedicated staff tweeting about issues that affect our client’s specific markets as well as items of interest for both the business community and consumers. And the feedback so far has been great,” says Ms. Turner.

Founded in Altamonte Springs, Florida, F.I.D.O. (Federation of Insured Dog Owners, Inc.) provides dog owners with Dog Bite Liability coverage through our Covered Canine Policy in the following states: California, Florida, Iowa, Michigan, New Hampshire, North Carolina, Pennsylvania, Utah, and Wisconsin, with additional states constantly being added. Our mission is to provide education and multi-faceted support for animal-focused organizations as well as the general public, relating to the responsibilities of pet ownership.

Visit F.I.D.O.’s new website at; and join us on Facebook, Twitter, YouTube, and LinkedIn.

F.I.D.O. looked to Neilson Marketing Services, a leading insurance marketing firm, to design their website and collaborate on their social media marketing strategy.

Deborah Turner