Pune, India -- (SBWIRE) -- 07/14/2017 -- Market Scenario

Consumer preferences towards new frame materials compared to traditional ones has encouraged the manufacturers to use materials like bamboo, ebony, rosewood, pear wood, walnut and zebrawood, which are non-toxic and allergy free. Increase awareness about popular brands through media and improved availability of products through e-commerce at discounted prices is encouraging the consumers to buy sunglasses.

A firm is said to have a vertical integration when it expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor. It includes every step of the business: from the concept or design of a product to the final retail to consumers. There are several firms that nowadays decide to apply a vertical integration to their business.

Market Overview

Sunglasses help safeguard the most important sensory asset – vision. A quality pair of sunglasses is essential for eyes to optimize Visual Performance. Sunglasses reduce the effects of harsh sunlight, decrease eye fatigue, and protect ocular tissues from exposure to harmful solar radiation. Additionally, they protect eyes from impact with objects such as dust, flying debris, sudden decompression, etc. Sunglasses can also aid the dark adaptation process, which is delayed by prolonged exposure to bright sunlight. According to a recent study report published by the Market Research Future, the global market for Sunglasses is estimated for a striking growth by 2022, in terms of value and volume. Globally the market for Sunglasses is expected to grow with a staggering rate of a CAGR; witnessing a dazzling growth crossing its previous growth records by the end of the forecasted period (2016 – 2022).

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Market Segment

The Sunglasses Market can be segmented in to 6 key dynamics for the convenience of the report and enhanced understanding;

Segmentation On the basis of Type: Comprises Aviator, Browline, Oversized, Shutter Shades, Teashades, Wayfarer, Wrap-Around and others.

Segmentation By Sunglass Polarization: Comprises Polarized, Non-Polarized, Mirrored and others.

Segmentation By Frame Material: Comprises Pc, Wooden, Acetate, Alloy and others.

Segmentation By Lens Material: Comprises Acrylic, Resin, Glass and others.

Segmentation By Consumer Group: Comprises Women, Men, and Children.

Segmentation On the basis of Regions: Comprises Geographical regions - North America, Europe, APAC and Rest of the World.

Among various segments, demand for glacier sunglasses is increasing, with increase in travel population preferences for mountain climbing or across glaciers or snowfields which requires above-average eye protection.

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Key Findings:

Among various segments, demand for glacier sunglasses is increasing, with increase in travel population preferences for mountain climbing or across glaciers or snowfields which requires above-average eye protection.

Increase awareness about popular brands through media and improved availability of products through e-commerce at discounted prices is encouraging the consumers to buy sunglasses

Intended Audience
- Sunglasses Manufacturers
- Lens Producers
- Frame Manufacturers
- Retailers, wholesalers
- E-commerce companies
- Traders, Importers and exporters

Reasons to buy

The study includes detailed market analysis of sunglasses market encompassing its macro and micro-markets

It covers market segmentation by type, by sunglass polarization, by consumer group, by frame material and by lens material

It helps in identifying region-wise major suppliers and understand consumption patterns

The report will provide useful and premium insights that will support in investments for Sunglasses and allied companies providing details on the fast growing segments and regions

In addition, it will provide key findings that will help the companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report

The data used in the report is primarily based on primary interviews with the major producing companies and industry experts and also supported by authentic industry data from secondary sources