Recently published research from Canadean, "Finland Beer Market Insights 2012", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 10/24/2012 -- Product Synopsis
A detailed market research report on the Finland beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Finland beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
2011 saw beer sales grow by around 2% to 4,664th hls. There were mixed performances from both the brewers and the distribution channels. The influence of the Pirkka discount brand on the market has led to a change in the market dynamics; mainstream beers have lost volume as consumers have been drawn to the cheaper discount brands.
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What are the key drivers behind recent market changes?
Finnish consumers are quite loyal and when they realized that Pirkka was produced by local independent brewer Olvi they opted to support that brand rather than an imported German beer at Lidl.
What makes this report unique and essential to read?
The Finland Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Finland Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
Companies Mentioned in this Report: OY HARTWALL AB, OLVI OYJ, OY SINEBRYCHOFF AB, ALKO OY, LAITILAN WIRVOITUSJUOMATEHDAS OY, NOKIAN PANIMO OY (PUP), SERVAALI OY
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