Pune, India -- (SBWIRE) -- 11/06/2018 -- Market Overview:
Flavored milk is a sweetened dairy beverage with added artificial or natural flavorings and colorings. The sale of flavored milk is increasing rapidly owing to the growing demand among the consumers for a variety of dairy beverages. Flavored milk is believed to provide the same essential nutrients including calcium, proteins, vitamins, and potassium as unflavored milk. Furthermore, the companies are focusing on increasing their footprints across the world by acquiring local and regional players. Apart from that, the companies are introducing their products in the developing economies to penetrate the untapped market. However, high calorie and fat content in flavored milk could hinder the growth of the market.

The growing demand for convenience food owing to hectic and busy lifestyle has also supported the growth of flavored milk market, specifically in developed countries. The growing working population and a change in consumer preferences, in both developed and developing economies have also positively influenced the market growth of flavored milk. Also, with the improvement in retailing format where in a significant improvement in organized retailing have been observed in developing economies have made the product easily accessible to consumers which have further contributed to the growth of the market.

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Latest Industry Updates:
Jan 2018 The Farmer's Cow introduced coffee flavored milk which will be available in all major retailers, supermarkets, and independent grocers in Connecticut.

Feb 2018 Kwality Limited added Thandai to its flavored milk product portfolio. The product is available in kesar, badam, elaichi, butterscotch, and cold coffee.

Dec 2017 A2 Milk, an Australia based company plans to venture into 2% reduced fat milk in chocolate flavor.

Nov 2017 Parmalat SpA introduced a range of new flavored milk varieties such as chocolate and strawberry milk, chocolate and mocha, vanilla, choc mint among others.

Feb 2016 Coca Cola launched VIO, which is its flavored milk offerings. The new product line further strengthen the company's existing beverages product portfolio.

Competitive Analysis:
Owing to the growing demand for flavored milk, the key players are launching novel flavors to cater to the growing demand. For instance, Parmalat SpA introduced a range of new flavors in flavored milk category last year as well as Kwality Ltd. also enhanced its flavored milk product portfolio by launching novel products in the beginning of 2018. Also, the key players are focusing on strategic acquisition and mergers to penetrate untapped market which will help them in increasing consumer base. In addition, with the advent of social media marketing, the companies are able to promote their product effectively.

The key players profiled in Flavored Milk are as Nestle S.A. (Switzerland), Danone (France), Arla Foods Amba (Denmark), Associated Milk Producers, Inc. (U.S.), Bright Food (Group) Co., Ltd. (China), Dairy Farmers of America, Inc. (U.S.), Dean Foods Company (U.S.), Koninklijke Friesland Campina NV (the Netherlands), Grupo Lala, S.A.B. de C.V. (Mexico), and Amul Industries Pvt Ltd. (India) among many others.

Market Segments:
The global Flavored Milk market has been divided into flavor, packaging material, distribution channel, and region.

On The Basis Of Flavor: Chocolate, Vanilla, Butterscotch, Strawberry, and Others

On The Basis Of Packaging Material: Plastic, Glass, Paper, Metal, and Others

On The Basis Of Distribution Channel: Store based, and Non-store Based

On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.

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Regional Analysis:
The global flavored milk market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Asia Pacific accounts for the largest share in global flavored milk market followed by North America. India and China being the highest milk producing countries are driving the growth of Asia Pacific market. Furthermore, developing economies such as China, India, and Mexico offer business expansion opportunities to the key players.