Albany, NY -- (SBWIRE) -- 10/05/2015 -- Owing to the shift in demand towards healthier drinks and the growing global population, the market for flavored and functional water is increasing rapidly, states Transparency Market Research (TMR) in its newly published research report, titled 'Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013-2019'.

The report states that the global flavored and functional water market is expected to reach US$36.7 bn by 2019 from a market value of US$17.2 bn in 2012. The market is likely to register a CAGR of 11.50% between 2013 and 2019. Some of the driving forces of this market are the increasing obesity rate, the growing geriatric population, high rate of urbanization, and rising number of health-conscious consumers. The constantly growing concern of consumers towards maintaining a healthier life and the emergence of various opportunities in the emerging markets are boosting the overall market.

Browse full Flavored and Functional Water Market report at: http://www.transparencymarketresearch.com/flavored-functional-water.html

Rapid urbanization and increasing disposable incomes in regions such as Asia, the Middle East, and Latin America have led to increased consumer awareness about better lifestyle options in terms of foods and beverages. Both these factors are rapidly driving the market for flavored and functional water around the world. The demand for flavored and functional water products is high in China, due to the expansion of its industrial as well as agricultural sectors. The rising activities in these sectors have resulted in polluted water supplies, which in turn have boosted the demand for bottled water and other flavored and functional water products.

Increasing income levels have enabled consumers to spend more on premium flavored and functional water products available in the market. This, in turn, provides a great opportunity for the market players to focus on developing high-quality products at attractive prices. According to the study report, flavored and functional drinks, which are high in herbs, vitamins, amino acids, and minerals, are increasingly being preferred over aerated drinks across many regions. One of the main factors behind this is that these drinks are reasonably priced on the market.

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In terms of market appeal, the report includes a comprehensive analysis of the global flavored and functional water market. It also studies the main factors used to judge the index of appeal, including overall market size, areas of expansion, and growth rate. The most commonly seen flavored and functional water flavors are apple, peach, orange, cherry, mixed flavors, and lemon. These drinks are highly preferred by consumers, as they do not contain any carbonation, preservatives, color, or caffeine. They are mainly consumed by health-conscious people opting for drinks that contain less preservatives and sugar.

In order to provide an accurate and balanced evaluation of the flavored and functional water market, the study report also studies various restraints upon the market, such as the mounting protests against packaging bottles, competition brought by other substitute drinks, and the challenge of balancing the sugar quantity in a drink with its health appeal.Some of the major companies in the flavored and functional water market covered in the study report are PepsiCo, The Coca-Cola Company, Kraft Foods, Groupe Danone, Nestle, and Sunny Delight Beverages Company.

Major geographies analyzed under this research report are:
Europe
North America
Asia-Pacific
Rest of the World

Browse the full Press Release: http://www.transparencymarketresearch.com/pressrelease/flavored-functional-water.htm

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