Albany, NY -- (SBWIRE) -- 01/29/2018 -- The global floor POP display market has exhibited an upward trend in recent years and this is likely to continue beyond 2017. Floor POP displays are emerging as an effective product merchandising solution in modern retail stores, supermarkets and hypermarkets. The aggressive marketing strategies implemented by brands for reaching out to consumers has led to development of various types of POP displays.

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Brands are allocating more budgets to their marketing departments, especially for new products, which is creating a need for innovative merchandising solutions. According to a recent report published by Transparency Market Research (TMR), the global floor POP display market is set to soar at an above-average CAGR of 6.1% during the forecast period.

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It is observed that floor POP displays are appealing more to the millennial consumers. Such displays are allowing brands to make the most out of the limited-timed engagement from young consumers with a product in retail outlets. At the same time, POP displays are more convenient for consumers as they give an instantaneous visibility to a product along with information and latest offers. Floor POP displays convey accurate information regarding a product and enable brands to remain consistently in vision.

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This, in turn, has made it popular in hypermarkets, supermarket, departmental store, specialty store and convenience store. Development of organized retail outlets particularly in emerging economies is anticipated to reflect favourably on the market. Floor POP displays are easy to recycle and thereby have a higher preference as compared to other merchandising solutions. However, factors such as limited reach, changing consumer perception and product orientation is likely to impact the floor POP displays market during the forecast period.