Preston, England -- (SBWIRE) -- 01/06/2017 -- Over the last 20 years, the signage and display industry has undergone revolutionary changes, having to adapt and evolve to reflect the impact of the digital revolution. The marketing and promotion of large scale commercial businesses has shifted in its practices from primarily using print based methods of advertising such as Point of Sale (PoS) and shop-front graphics to incorporating digital signage solutions such as LED and illuminated signage and display.
Most businesses that have diversified into providing digital alternatives to printed display now offer bespoke illuminated options, opening up new avenues for creativity and innovation. In turn using lighting to cleverly market businesses and attract the attention of prospective customers' right around the clock.
Business within the industry moves at a fast pace and to follow emerging trends in new product innovations and designs, the industry specific exhibition Sign & Digital 2017 is the foremost place to start. Running from the 28th to the 30th of March 2017 at the famous Birmingham Exhibition Centre, the NEC, a host of key players within the industry meet to discuss the latest product innovations, alongside showcasing the industry's very latest new designs in illuminated and digital signage and display, whilst providing a unique platform for sharing knowledge and expertise in the field.
Visitors to the 2016 event viewed the latest available substrates, materials, inks and display solutions available on the market and bore witness to the latest concepts from cutting edge designers, leading the way in the display solutions, sign making and digital printing sectors.
There are a number of smaller 'meet the buyer' type events throughout the course of the year for companies in the industry to gain knowledge and keep abreast of current trends but sign & digital is the leading show for a variety of businesses in the sector.
Illuminated signage provides a unique and eye-catching method of advertising a whole host of businesses both in small scale and large scale commercial applications, from high street shops, to airports and shopping centres. With each year that passes, advertisers have to work very hard to find new and cutting edge methods of marketing these kinds of businesses to capture the attention of would-be consumers in the fast paced, cut throat world of advertising.
"At Lustalux we are always keen to embrace the latest technology to keep pace with the needs of our customers. From the cutting edge materials and digital printing technology we use through to the final installation we aim to be at the forefront of our industry."
About Lustalux Ltd
Lustalux Ltd is the premier provider of window graphics, signage and display with over 25 years' experience in supplying and installing the utmost leading solutions for a host of commercial applications.
Company Name: Lustalux Ltd
Contact Person: Richard Lancaster
Contact Email: firstname.lastname@example.org
Contact Number: 0300 303 3248
Address: A2 & A3 Anchorage Business Park Chain Caul Way Preston Docklands Preston PR2 2YL