Global Food Antimicrobial Coating Market Information by Type (Silver, Copper, Zinc Oxide, and others), by Application (Sweeteners, Processed, Ready to eat food and others) - Forecast to 2027
Pune, India -- (SBWIRE) -- 03/28/2018 -- Market Overview:
Food antimicrobial coatings market has witnessed a substantial growth rate over the last few years. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on 'Global Food Antimicrobial Coatings Market Research Report- Forecast to 2027' that the market will demonstrate an exceptional CAGR while achieving good growth rapidly in the forecast period.
Food antimicrobial coatings are applied to prevent the growth of bacteria, virus and other pathogens on various surfaces, thus protecting humans from harmful pathogens. The growth of food antimicrobial coatings is expected to be driven by various factors. With rapid urbanization and growing population, the production of convenience food has increased over the last few years. Owing to fast paced lifestyles of the consumers, demand for ready-to-eat food products has increased. Additionally, increase in disposable income have led to increased demand for food products whose preparation is less time consuming and contains nutrients as that of homemade food. Increasing working women population is expected to enhance the demand for convenience food. The ready to eat food product manufacturers have extensively using food antimicrobial coating to increase the shelf life of the product.
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Market players in food antimicrobial coatings market are emphasizing on the mergers & acquisitions activities to upsurge the product portfolio of the company. Also, the manufacturers are also investing in the food antimicrobial coatings plant to increase the product portfolio. The strategic sales plan of food antimicrobial coating manufacturers includes use of online channels for marketing. For that, key manufacturers are entering into a collaboration with the online channels to reach maximum customers and to upsurge the brand value of the product. Key players in the food antimicrobial coatings market, is inclined to introduce new products in the market or to extend the product line of renowned product. Also, the company promotes their new products on social media to reach many customers. This promotional strategy aids to retain the existing the customers and to acquire new customers.
The key players profiled in food antimicrobial coatings market report are Dow Microbial Control, Royal DSM, PPG Industries Inc., E. I. Du Pont De Nemours & Company, Diamond Vogel, BASF SE, and AK Coatings among many others.
Latest Industry Updates:
March 2017 Cargill Incorporated launched new coatings & fillings
Feb 2016 Archer Daniels Midland Company launched food coating especially for the bakery & confectionery products
December 2015 Bowman Ingredients has developed a range of gluten free food coatings. The product has been claimed as a "clean label products".
Global food antimicrobial coatings market has been divided into type, application, and Region
On the Basis of Type: Silver, Copper, Zinc Oxide, and Others
On the Basis of Application Sweeteners, Processed foods, Ready-to-eat foods, and Others
On the Basis of Region: North America, Europe, Asia Pacific, and Rest of the World
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The global food antimicrobial coatings market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Among all the regions, Europe accounts for the major market share in the year of 2017. The region is estimated to retain its dominance throughout the forecast period of 2017-2027. The growth of the food antimicrobial coatings market in Europe region is anticipated to be driven by various factors. High consumption rate and shifting eating habits to convenience food consumption have led to the growth of the food antimicrobial coatings market in this region. Among the European countries, Germany and U.K. are the major countries in the food antimicrobial coatings market. However, Asia Pacific region is projected to witness maximum growth during the forecast period of 2017-2027. The growth of the Asia Pacific region is anticipated to be driven by the increasing huge demand of convenience food among the consumers. Apart from that, the consumers in Asia Pacific region is mostly influenced by the western cultures which in turn accelerates the sales of food antimicrobial coatings during the forecast period.