Boston, MA -- (SBWIRE) -- 02/04/2015 -- Many Egyptian households have given up on the privilege of having several food preparation appliances due to the very ongoing political struggle in Egypt, which has led to a very tough economic environment and declining disposable incomes.

Competitive Landscape

The Gillette Co is expected to maintain the leading position in food preparation appliances in Egypt in 2014 with a 30% volume share. The company was the pioneer in the category in Egypt with its Braun brand which, by the end of the review period, had established a strong heritage, not least due to its image as a very high-quality German brand. Braun products are well-distributed in Egypt through numerous different retail channels and the brand continues to benefit from its high visibility through in-store displays. Moulinex Misr Intercommerce is expected to rank second in food preparation appliances in Egypt during 2014 with a volume share of 27% due to the very high popularity of the Moulinex brand throughout the country. This multinational brand of French origin is very well-known among the majority of Egyptian consumers.

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Industry Prospects

The political future of Egypt remains unclear, even more so after the tumultuous events which occurred in the country towards the end of June 2013. The outlook for food preparation appliances over the forecast period is already expected to be quite unfavourable, with a volume CAGR of -2% anticipated. However, volume sales could suffer an even steeper decline if the political and economic environment in Egypt becomes even more unstable at some point during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Egypt market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Food Preparation Appliances in Egypt?
- What are the major brands in Egypt?
- Has there been a growth in penetration for food preparation appliances?
- What is the category share for food processors? Is this a growth opportunity market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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