Fast Market Research recommends "Footwear in Taiwan" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 08/21/2014 -- Footwear current value sales improved by 2% in 2013 over weaker growth in 2012. Taiwanese consumers continued to wait for discounts to purchase footwear or turning to cheaper alternatives through online channels. The increased tendency to spend less on footwear led to slow current value growth within both men's and women's footwear in 2012, but consumers are beginning to make purchases again to replace older footwear.
BRS Nike Taiwan was the leading footwear company in Taiwan, recording value share of 10% in 2013, and was followed by Lanew International Corp and Shui Mu International, which recorded value share of 6% and 5% respectively. Although BRS Nike Taiwan owns the Nike, Cole Haan, Converse and Umbro brands, the company only actively manages Nike, while the others are distributed through third party licensed agents. Nike products are very popular among Taiwanese consumers and are distributed via authorised dealers throughout Taiwan and have a prominent presence in standalone stores, department stores and online channels. Nike promotes heavily in Taiwan, holding running events, sponsoring sporting centres and inviting celebrities such as Jeremy Lin.
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Footwear is projected to record a value CAGR of 1% at constant 2013 prices over the forecast period. Strengthening consumer confidence and the fact that footwear represents a very distinct area of fashion expression means it is likely to improve. The fast fashion trend is expected to encourage consumers to increase the frequency with which they purchase footwear in order to keep up with ongoing fashion trends. As a result, footwear volume and value CAGRs will be higher over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Taiwan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Footwear in Taiwan?
- What are the major brands in Taiwan?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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