Williamstown, MA -- (SBWIRE) -- 11/22/2011 -- In 2010, chained restaurants performed better than independent ones, as the former one is still perceived as a new concept in Italy. Casual restaurants fared rather better than the category overall, with a growth rate of 9%, with the key to their success being price. They benefit from the fact that consumers perceive them as offering good value for money. In 2010, full-service restaurants experienced a growth rate of 1%, which was in line with the review period CAGR. The category is quite...

Euromonitor International's Full-Service Restaurants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2015 illustrate how the market is set to change.

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Product coverage: Asian Fast Food, Asian Full-Service Restaurants, Bakery Products Fast Food, Bars/Pubs, Burger Fast Food, Cafes, Casual Dining Full-Service Restaurants, Chained 100% Home Delivery/Takeaway, Chained Cafes/Bars, Chained Fast Food, Chained Full-Service Restaurants, Chained Pizza Consumer Foodservice, Chained Self-Service Cafeterias, Chained Street Stalls/Kiosks, Chicken Fast Food, Convenience Stores Fast Food, European Full-Service Restaurants, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent 100% Home Delivery/Takeaway, Independent Cafes/Bars, Independent Fast Food, Independent Full-Service Restaurants, Independent Pizza Consumer Foodservice, Independent Self-Service Cafeterias, Independent Street Stalls/Kiosks, Juice/Smoothie Bars, Latin American Fast Food, Latin American Full-Service Restaurants, Middle Eastern Fast Food, Middle Eastern Full-Service Restaurants, North American Full-Service Restaurants, Other 100% Home Delivery/Takeaway, Other Fast Food, Other Full-Service Restaurants, Pizza 100% Home Delivery/Takeaway, Pizza Fast Food, Pizza Full-Service Restaurants, Specialist Coffee Shops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

- Get a detailed picture of the Full-Service Restaurants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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