Pune, India -- (SBWIRE) -- 03/01/2018 -- Market Overview:
Functional Beverages market is experiencing continuous growth in the last few years. Increase in working class population and demand for healthy alternatives for carbonated drinks have resulted in the growth of this market. Weight management and hydrations are the new trends that have come up as a key opportunity, due to sedentary lifestyle and growing obese population; consumers want to opt for healthier lifestyle. Major players in the functional beverages market are investing on research and development to create zero-calorie products and innovative packaging. Major companies have also invested in vending machines, so as to create awareness, advertise new products, and also to get feedback from the consumers.

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Major Key Players:
The key players profiled Functional Beverages,

Coca-Cola (U.S.),
Coca-Cola (U.S.),
Altria Group (U.S.),
Kraft Foods (U.S.),
General Mills (U.S.),
Campbell Soup Company (U.S.),
Ocean Spray (U.S.)
PepsiCo (U.S.),
Fuze Beverage (U.S.) and
Red Bull GmbH (Austria)

Market Research Analysis:
Rapid innovation in the functional beverages products inclusion of various flavors, function-specific products like sports functional beverages, probiotic drinks are driving the functional beverages market
Functional beverages is generally considered as healthy drink and as a part of healthy lifestyle, has led to innovation in various formats like high fibers, low sugar, vitamin-rich, and probiotic rich has also supported the functional beverages market to a greater extent

Reasons to Buy:
The study includes detailed market analysis of functional beverages market encompassing its macro and micro-markets
It covers market segmentation by type, by packaging and by function
It helps in identifying region-wise major suppliers and understand consumption patterns
The report will provide useful and premium insights that will support in investments for functional beverages and allied companies providing details on the fast growing segments and regions

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Key Findings:
Negative health effects of carbonated beverages in the west mainly North America will drive higher demand for healthy foods & beverages mainly functional beverages
Inclusion of distribution channel mainly the e-commerce has boosted functional beverage sales in the recent years enabling consumers the product features, unique functional properties, price-range, and flavors