AFS Technologies, Inc.

Furmano Foods Selects AFS Technologies for Trade Promotion Management


Phoenix, AZ -- (SBWIRE) -- 07/07/2016 -- AFS Technologies, a leading global provider of software and services purpose-built for consumer goods companies, announced Furmano Foods has selected AFS Trade Promotion Management Foodservice (TPM Foodservice) to better manage their foodservice trade spend. A growing fourth generation family owned company for nearly 95 years, Furmano Foods will rely on AFS to mitigate the complexities of their market and deliver the automation, audit, and analysis required to make informed trade investment decisions.

Founded in 1921 in Pennsylvania's Susquehanna River Valley, Furmano Foods grows and produces quality foods, including canned tomatoes, beans and vegetables. Over the past several years the company has grown and so too have the intricacies of the foodservice industry. As a result, Furmano decided the time was right to invest in a comprehensive trade promotion management solution that could help them gain better control of their trade spend process, including managing accruals and deductions, and garner the visibility needed to reduce errors and improve profitability.

"AFS has been a proven partner of Furmano Foods for many years. They understand the nuances of the foodservice market and support our commitment to using state-of-the-art technologies across the business," said Robert Vanderhook, Vice President of Sales & Marketing at Furmano Foods. "We are excited to see how automating our processes and analyzing promotional data can help amplify our efforts to tackle trade spend challenges."

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About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the next 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

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