Albany, NY -- (SBWIRE) -- 11/24/2014 -- E-cars are oversupplied and changing in all respects but in this frenzy of birth and death the future is being created with hybrid cars rapidly gaining market share now and sale of pure electric cars likely to take off in the second half of the coming decade as certain technical and cost challenges are resolved. Toyota and Tesla have hugely benefitted from correct market positioning but now Toyota is betting strongly on fuel cell hybrids and Tesla on mainstream pure electric cars - both graveyards for many companies in the past. A vicious shakeout of car and battery manufacturers has commenced with the winners expecting riches beyond the dreams of avarice.

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Table of Content

1. EXECUTIVE SUMMARY AND CONCLUSIONS
1.1. The market for electric cars
1.1.1. Definitions
1.1.2. Cars as part of the big picture
1.1.3. Further details of e-car trends
1.1.4. League table of top 13 electric vehicle companies
1.1.5. Awkward tipping point
1.1.6. Forecasting challenges
1.2. Forecasts 2014-2025
1.2.1. On-road cars
1.2.2. Geographical demand
1.2.3. US market in 2014
1.2.4. Europe and Japan
1.2.5. China
1.2.6. Successful strategies
1.2.7. Plug-in market dynamics
1.2.8. Security of forecasts
1.2.9. New models as lead indicator
1.2.10. MicroEVs/quadricycles etc
1.2.11. Golf cars will have no growth
1.2.12. Profitability
1.2.13. Why there will be a tipping point for pure electric cars
1.3. Disruptive change and merging of all parts
1.4. Range extenders including fuel cells
1.5. Batteries
1.6. Electric motors
1.7. Power electronics
1.7.1. Increased performance and complexity
1.7.2. Wide band gap semiconductors
1.8. Supercapacitors: more than meets the eye
1.8.1. Across batteries in cars
1.8.2. Completely replacing batteries in hybrid cars
1.8.3. Across fuel cells in cars
1.9. Plugging in: when, where, why?
1.10. Progress of Toyota and Tesla
1.10.1. Market and technology priorities
1.10.2. Toyota simplifies priorities and Tesla lands Gigafactory partnership

2. INTRODUCTION
2.1. The world wakes up to global warming and oil running out
2.2. Danger signs
2.3. Government support
2.4. Rapid increase in number of manufacturers
2.5. Can the grid cope?
2.6. Changing mobility needs - urban mobility
2.7. Fuel cell mobility
2.8. How green are fuel cell cars really?
2.9. Global Markets, the battery vs fuel cell war will be fought in China and the USA
2.10. Gigafactory
2.11. New forms of collaborative consumption - car sharing or car clubs
2.12. Narrow Vehicles

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3. PURE ELECTRIC CARS
3.1. Consumer attitudes to electric vehicles
3.2. The car powertrain as a portfolio of technologies
3.3. Evolution of the value chain structure - the opportunity window
3.4. Manufacturing
3.5. The arguments against
3.6. Déjà vu
3.7. Golf EVs
3.8. Energy positive solar car

4. HYBRID CARS OVERVIEW
4.1. Construction and advantages of hybrids
4.2. Evolution
4.3. Market drivers
4.3.1. Leading indicators
4.4. History of hybrids and some planned models to 2015
4.5. Examples of 2015 hybrid car launches

5. HYBRID CAR MODES AND TECHNOLOGY
5.1. Series vs parallel hybrid
5.2. Modes of operation of hybrids
5.2.1. Plug in hybrids
5.2.2. Charge-depleting mode
5.2.3. Blended mode
5.2.4. Charge-sustaining mode
5.2.5. Mixed mode
5.3. Microhybrid is a misnomer
5.4. Deep hybridisation
5.5. Hybrid vehicle price premium
5.6. Battery cost and performance are key
5.7. Tradeoff of energy storage technologies
5.8. Advantages and disadvantages
5.9. Can supercapacitors replace batteries?
5.10. Supercabatteries or bacitors
5.11. What is a range extender?
5.12. What will be required of a range extender?
5.13. Three generations of range extender
5.13.1. First generation range extender technology
5.13.2. Second generation range extender technology
5.13.3. Third generation range extender technology
5.14. Energy harvesting on and in electric vehicles
5.15. Trend to high voltage
5.16. Component choices for energy density/ power density
5.17. Trend to distributed components
5.18. Trend to flatness then smart skin

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