Albany, NY -- (SBWIRE) -- 05/23/2018 -- The global market for gamification, which entails deploying game mechanics into a non-game context to facilitate user engagement, is in a nascent stage waiting to explode. Points, rewards, badges, challenges, and leader boards are to name a few game mechanics. They are primarily used to enhance customer loyalty and employee productivity.

Currently, a host of small and medium entities across various industries are implementing gamification solutions to boost efficiency and profitability. Sensing opportunity, a large number of established companies are rushing in to tap into the market with carefully-considered alliance and expansion strategies.

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Factors majorly contributing to the global gamification market are the pressing need for customer and employee engagement. With badges and points failing to have a long lasting impact on consumer engagement, for example, gamification techniques such as a rewarding system and effective use of graphics, among others, have started to gain traction. It has significantly helped in preventing consumers from switch brands. It has also helped to stem employee attrition levels by upping their motivation levels through various gamified applications. The growing need to improve customer interaction is a significant factor that is expected to foster market growth during the forecast period.

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Depending upon geography, the global market for gamification can be divided into Asia Pacific, North America, Europe, the Middle East and Africa, and the Rest of the World. The market, which is still in its early stages, is dominated by North America and Europe. The continents are forecasted to lead the market in the near future too because of a certain degree of awareness about gamification in the enterprises in the two regions and their relatively developed gamification's ecosystem.