Pune, India -- (SBWIRE) -- 07/25/2018 -- Market Overview:
Garcinia also called as saptrees, mangosteens garcinias or monkey fruit is a plant belonging to the family Clusiaceae and native to Asia, America, Australia, and tropical Africa, cherished for its sap and used as spice, flavor, appetite suppressants, weight control or are eaten locally.

The prime drivers of the global Garcinia market are the growing popularity of Garcinia, application expanse in beauty care, immune health, and weight control food products such as supplements. In 2015, about 68% of Americans consume dietary supplements according to estimates by the Council for Responsible Nutrition. Growing aging population is another driver as older people account for 35 percent of U.S. health supplements market. Rise in disposable income and growing awareness of health nutrition are other drivers for the market. The growth in cultivation of Garcinia, growing international trade and product development such as packaging are fuelling the market growth. 

Increasing urbanization, growing influence of media, changing lifestyles, and emergence of ecommerce websites are economic drivers of the market. Ecommerce has made a large impact as more than 60 % of U.S. citizens research the internet for health information and decisions.

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Concerns over the safety of the products exacerbated by the enactment of rules and regulations concerning labelling and safety of health supplements by the European Commission has complicated the scenario. The uncertainity regarding the definition of health supplements and the lack of experimental evidence regarding the efficacy and effectiveness of health supplements has resulted in slower adoption by the market. Lack of consensus on trade in agriculture are regulatory restraints hampering the free trade and concurrently the market growth.

Major Key Players Analysis:
The leading players profiled in Global Garcinia Market report include Guangdong Authenmole Biotech Inc., Nuvaria Ingredients, Hunan Huacheng Biotech Inc., Honson Pharmatech Group Ltd, Hunan Nutramax Inc., Xi'an Lyphar Biotech Co., Ltd., Ambe Phytoextracts Private Limited, Indfrag Limited, Sia Fruits Serviss, Zeon Health UK Limited and others.

Industry Segments:
To generate a comprehensive and parallax understanding of the global garcinia market, the report has been segmented on the basis of product function, dosage, application and region.

Based on product function, the market is segmented as cooking, beauty care, immune health, digestive health, weight control & others.

Based on form, the market is segmented as capsules, oral liquid and others.

Based on application, the market is segmented as herbal supplements, sports supplements and others.

Based on region, the market is segmented as North America, Europe, Asia Pacific and Middle East and Africa.

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Regional Analysis:
Asia Pacific led by Vietnam, China and Indonesia account for the largest market share of the global garcinia market, owing to traditional popularity and large cultivation of garcinia. Garcinia figures prominently in the Kodava culture of Kerela (India) and is used as a flavoring and coloring agent of the popular bún riêu soup of Vietnam.

Asia Pacific is followed by Europe and North America owing to greater trade and increasing use of garcinia in weight loss products. According to National Center for Chronic Disease Prevention and Health Promotion, almost 36.5 % of U.S. adults are obese with the annual medical cost of obesity in the U.S. is greater than USD 200 billion in 2015.

Middle East and Africa accounts for the smallest share of the market and is dominated by Gulf economies of Saudi Arabia, UAE, Kuwait, and Qatar.