Albany, NY -- (SBWIRE) -- 10/28/2015 -- Players in the global gastrointestinal electrocardiograph market are expected to benefit from the rising technological advancements in the products, which are leading to enhanced precision and safety. Nevertheless, the competition among players in this market is intense. This will pose a challenge to the growth of the global gastrointestinal electrocardiograph market. Some of the key players operating in the global gastrointestinal electrocardiograph market are Mortara Instrument, Spacelabs Healthcare, Welch Allyn, Schiller AG, Mindray Medical International Limited, CompuMed, Nihon Kohden Corporation, CardioNet, and GE Healthcare.

Gastrointestinal disorders are mild to chronic conditions related to the gastrointestinal tract (GIT). Conditions related to the stomach, esophagus, liver, intestines, pancreas, and other associated organs in and around the lower GIT are collectively termed as gastrointestinal disorders. These conditions in certain cases can be life-threatening. Gastrointestinal disorders are usually chronic in nature and can cause severe inflammation and irritation of the bowel.

Gastrointestinal electrocardiographs, also called electrogastrographs (EGG), are used to measure the action potentials of the stomach. The aim of measuring this is to evaluate gastric mobility and identify the diseases related to the gastrointestinal tract (GIT). EGG is one of the most commonly used devices to diagnose gastrointestinal conditions. Other techniques include CT scans and MRI scanning.

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Rising Incidence of Gastrointestinal Disorders to Drive Global Market

The global gastrointestinal electrocardiograph market is driven primarily by the growing incidence of gastrointestinal disorders. In addition to this, the increasing geriatric population, elevated government funding, changes in lifestyles, and accelerating prevalence of other chronic diseases such as diabetes and cancer will also drive the global gastrointestinal electrocardiograph market. The global gastrointestinal electrocardiograph market will also benefit from the rising healthcare awareness among the general populace. On the other hand, the global gastrointestinal electrocardiograph market will be suppressed by the lack of sufficient reimbursement options and the recent economic slowdown in many regions.

North America: Most Lucrative Regional Segment of Global Market

On the basis of type of EGG, the global gastrointestinal electrocardiograph market is segmented into cutaneous electrogastrography and electrogastroenterography (EGEG). By application, the global gastrointestinal electrocardiograph market is segmented into irritable bowel syndrome, gastric cancer diagnosis, mobility disorders, peptic ulcer, functional dyspepsia, and others.

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On the basis of geography, the global gastrointestinal electrocardiograph market is classified into Asia Pacific, North America, Europe, and Rest of the World (RoW). Presently, the North America gastrointestinal electrocardiograph market is the most lucrative regional market. According to a report from the National Digestive Diseases Information Clearinghouse (NDDIC), around 70 mn people in the U.S. were affected by various types of digestive diseases in 2010. Factors such as elevated demand for advanced diagnostic technologies and the growing number of patients diagnosed with gastrointestinal conditions are driving the North America gastrointestinal electrocardiograph market.

Asia Pacific Holds Good Promise in Global Market for Gastrointestinal Electrocardiographs

Asia Pacific is expected to emerge as the most promising segment of the global gastrointestinal electrocardiograph market in the coming few years. This regional market is driven by the increasing prevalence of GIT diseases. Till the late 1990s, gastro-esophageal reflux disease (GERD) was a rare condition in Asia; however, this situation has changed dramatically. According to recent reports from cross-sectional studies conducted in Asia, there is a general upward trend in the prevalence of GERD and growing number of patients are seen to be affected with other gastrointestinal conditions as well.The rising awareness about GIT symptoms, diagnostic tests, and treatment will also drive the Asia Pacific gastrointestinal electrocardiograph market in the forecast period.

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