Recently published research from Canadean, "Germany Beer Market Insights 2012", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 01/28/2013 -- Product Synopsis
A detailed market research report on the Germany beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Germany beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
While the total market volume decreased slightly in 2011, the value for the whole market increased at a rate of over 1%. This is mainly a result of the increasing volumes in the on-premise channels. As the average price per litre also increased in these channels, a significant positive development was seen.
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What are the key drivers behind recent market changes?
The off-premise channel showed a more negative development on the value side (and volume), despite the fact that a small price increase was taking place. But as especially the higher priced channels such as home delivery and specialist beverage retailers showed big decreases, the value dropped significantly.
What makes this report unique and essential to read?
The Germany Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Germany Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
Companies Mentioned in this Report: A-BINBEV GERMANY, AUGUSTINER BRAU WAGNER KG, BADISCHE STAATSBRAUEREI ROTHAUS AG, BITBURGER GRUPPE, BRAU HOLDING INTERNATIONAL GmbH and Co.KGaA, ERDINGER WEISSBRAU, FRANKFURTER BRAUHAUS GMBH, KULMBACHER BRAUEREI GRUPPE AG, PAULANER GMBH and CO KG, KARLSBERG BRAUEREI, CARLSBERG DEUTSCHLAND, KROMBACHER BRAUEREI BERNHARD SCHADEBERG GMBH and CO KG, OETTINGER BRAUEREI GMBH, RADEBERGER GRUPPE KG, BRAUEREI C and A VELTINS GMBH and CO. KG, WARSTEINER GRUPPE (HAUS CRAMER)
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