Boston, MA -- (SBWIRE) -- 08/13/2014 -- Like the majority of developed markets, desktop and notebook volumes declined sharply in 2012 and 2013 as tablet sales cannibalised those of traditional form factors. However tablet penetration remains relatively low in Germany, indicating further growth potential. There should also be a boost to desktop sales in 2014 due to withdrawal of Microsoft support for XP. These features combine to underpin our view for stronger hardware spending growth in 2014 compared with 2013. Meanwhile, software and services spending growth is forecast to outperform hardware spending in 2014 - and over the medium term to 2018 - as increased adoption of emerging technologies such as cloud computing, machine-to-machine communications and big data analytics drive spending higher. Cloud computing is a particularly interesting market segment, with opportunities for local providers or global firms with a local presence, to capitalise on the negative impact of the Patriot Act and PRISM on perceptions of US providers.

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Headline Expenditure Projections

Computer Hardware Sales: EUR12.5bn in 2013 to EUR12.8bn in 2014, and CAGR of 3.0% 2014-2018. Decline in desktop and notebook/netbook sales will be offset by growth in tablet and hybrid sales over the medium term.

Software Sales: EUR15.1bn in 2013 to EUR15.5bn in 2014, and CAGR of 3.1% 2014-2018. As confidence returns we expect sales growth to large enterprises and the Mittelstandt, with cloud software delivery the fastest growth area in the software segment.

IT Services Sales: EUR20.1bn in 2013 to EUR20.8bn in 2014, and CAGR of 3.8% 2014-2018. Increased adoption of cloud computing and big data services will ensure IT services outperformance over the medium term.

Key Trends And Developments

The German hardware market exhibits many of the characteristics seen across the developed world, including the trend towards mobile form factors (notebooks and tablets). Desktops remain a stalwart of the enterprise market, but household...

The Germany Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Germany Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Germany.

Key Benefits

- Benchmark BMI's independent IT Industry forecasts for Germany to test other views - a key input for successful budgetary and strategic business planning in the German IT market.
- Target business opportunities and risks in Germany's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Germany.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

Executive Summary

Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Regional Overview

Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Industry Forecasts

Historic data series and forecasts to end-2017 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.

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