Albany, NY -- (SBWIRE) -- 04/26/2016 -- The increasing use of smartphones and other connected devices has compelled consumer-centric businesses to explore new ways of staying ahead of the competition by using computing technology. Affective computing is the latest technology assisting companies in recognizing human decision making, by analyzing their heart rate, studying their facial expression, and scrutinizing other responses.

A new report by Transparency Market Research, titled "Affective Computing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2023," provides a comprehensive overview of the factors influencing the growth pattern exhibited by the global affective computing market.

Affective computing is a novel technology empowering businesses to gauge consumer decisions. Information thus obtained can be put to use to design products and services catering to the dynamic consumer preferences. While businesses continuously seek pertinent data regarding consumer reaction, application of surveys and focus groups does not always provide accurate information regarding the end users' reaction to a specific product. Further, surveys fail to consider the possibility of the final responses of consumers being influenced by the surrounding environment. Affective computing helps manufacturers know the real-time emotional state of consumers, thereby helping businesses gain a competitive edge in the market.

Affective computing predicts the real-time emotional state of human beings and suggests the appropriate response to businesses to get the desired outcome. Information provided through affecting computing will help the ecommerce sector and several businesses enhance the shopping experience of their consumers, and thus help them sell an increased number of products and enjoy improved revenue. Furthermore, the technology enables advertising kiosks and online advertising portals to create campaigns depending on the consumer's emotional state.

Get More Information : http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=6817

The global affective computing market has been witnessing a significant rise in demand. In the coming years, the market is poised to expand further, as the adoption of wearable smart devices and the internet increases. A consumer-centric approach has become the core of any successful business today. Utilizing affective computing boosts research and development initiatives of businesses in this field. However, businesses need to analyze the impact of implementing these systems, which can pose a challenge for affective computing service providers, because its application also depends on the nature of the products manufactured or services offered.

Affective computing covers the use of machine intelligence, emotion analytics, sensors, big data, and head-up display to collect and analyze consumer reaction. The market also includes neural analytics, gesture recognition, and software for speech recognition. The report studies the market based on the growth in demand from several application segments. It segments the market in terms of geography into Europe, Asia Pacific, North America, Latin America, and the Middle East and Africa. Opportunities exhibited by these regional markets are studied and analyzed in detail in the report.

To study the prevailing competitive landscape of the market, the report also profiles some of the most prominent affective computing service providers, such as Elliptic Laboratories AS, Affectiva Inc., Microsoft Corp., Saffron Technology, Inc., Cognitec Systems GmbH, Intel Corporation, IBM Corp., Apple Inc., and others.

About Transparency Market Research (TMR)
Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company's exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR's experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR's data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.