New York, NY -- (SBWIRE) -- 06/09/2017 -- AI to Z of Business Travel Market:
Executive Summary
Business travel is ripe for a shake-up, with low-cost carriers and short-term rentals already muscling in. Business travel has the potential to become highly automated, more so than leisure travel, because it is a more frequent activity, whereby brands can deliver and improve on the product and service thanks to big data and AI. This global report looks at how all travel brands need to consider business travel through a digital, consumer-centric lens to avoid losing out to disruptive forces.
AI to Z of Business Travel global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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CHANGING FACE OF BUSINESS TRAVELLERS
Business travellers will be more diversified in terms of nationality, age and gender and, combined with the greater flexibility of the gig economy, many norms will fall by the wayside. Generation Y will pave the way for ubiquitous digital connectivity.
JOB INCUBATOR
The travel industry is an important job creator, and also has been an important incubator for the gig economy and the self-employed. The future of work will be virtual and mobile, highly connected but uncertain.
IS BUSINESS TRAVEL BROKEN?
Corporate business travel has been slower off the mark to modernise, held back by legacy issues over compliance. Yet threats are multiplying as leisure brands offering "for business" solutions muscle-in.
HOW TO PLAY IN A CONNECTED WORLD
The future fight for business travel will take place at the intersection of search, booking, real-time services plus payments and loyalty, moving towards singular integration, as exemplified by trip planning apps from SaaS and GDS players.
DON'T BELIEVE THE HYPE
There is a myriad of new technologies, such as voice-enabled AI, emotion recognition software and biometrics that brands can leverage. The danger is not to lose sight of providing a seamless, enhanced user experience at each touchpoint.
THE FUTURE IS WHAT YOU MAKE IT
Business travel will be increasingly automated, but conversely the service will become personalised – tailored offerings based on stored preferences and even DNA profiling, with custom website browsing, unique pricing and payments.
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Table of Contents
Scope
Key findings
AI TO Z
Introduction to the AI to Z of business travel
A for Artificial Intelligence
X for experience
WORK DISRUPTED
On-going struggle to balance automation with job creation
Perfect storm for future talent
Demographic shifts will help to diversify the workforce
Millennials will bear the brunt of the Fourth Industrial Revolution
Brave new automated workplace
What will the new dawn of automation bring?
The "gig economy" to become the standard
Moving towards an optimum work-life integration
Co-living brands target global nomads mixing business with pleasure
Travel as a powerhouse of job creation
Operational shake-up thanks to the Internet of Things
" Choose a job - Choose a career" is so last century
Future-proofing the workforce
BROKEN BUSINESS MODEL?
Breaking down business travel in 2017
Time for a reality check: Is the business travel model broken?
Business travel is ripe for digital disruption
Business travellers' habits reflect broader trends
Asia exports the most business expenditure
Greatest participation in business travel
Crossing emerging market frontiers to scout for deals
Self-employment drives value for money products
The "brand for business" strategy is the first step forward
GDS and the art of reinvention
GDS players are hungry for software acquisition
Start-ups offer a glimpse into the future face of business travel
INNOVATION IN AUTOMATION
Automation principles at work
Service automation creeps to the extreme
The hotel room of the future
Foodservice to face a major shake-up
Chatbots high IQ but low EQ
Meet Alexa: Y our new virtual concierge
Automating service to the max
Innovation in the user experience with "living hotels"
Ever-increasing integration across platforms and devices
The sharing disruptors usher in transformation
Urban mobility and reinventing mass transit
Transport gets a sci-fi to reality makeover
Whoever controls the data, controls the customer relationship
New era of natural search and ever more personalised experience
Blockchain promises to blow open payments
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NORAH TRENTD
Partner Relations & Marketing Manager
sales@wiseguyreports.com