Albany, NY -- (SBWIRE) -- 10/15/2013 -- Global Air Freshener Market 2012-2016

Global Air Freshener market to grow at a CAGR of 4.34 percent over the period 2012-2016 One of the key factors contributing to this market growth is the increasing air pollution. The Global Air Freshener market has also been witnessing the introduction of eco-friendly products. However, the availability of counterfeit products could pose a challenge to the growth of this market.

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Global Air Freshener Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in Europe, the APAC region, the US, and the rest of the world; it also covers the Global Air Freshener market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include Procter & Gamble Co., Reckitt Bensckiser Group plc, and S.C. Johnson & Son, Inc.

The other vendors mentioned in this report are BlueMagic, Car-Freshener Corp., Church & Dwight Co. Inc., Handstands, Henkel AG & Co., Kobayashi Pharmaceutical Co. Ltd, ST Chemical Co. Ltd., and Taizhou Ludao Cosmetics Co. Ltd.

Key questions answered in this report:

- What will the market size be in 2016 and what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?

Table of Content

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology
Market Research Process
Research Design
Research Methodology

5. Scope of the Report
Market Overview
Product Offerings

6. Market Landscape
6.1 Market Size and Forecast by Revenue
6.2 Market Size and Forecast by Units
6.3 Five Forces Analysis

7. Market Segmentation
7.1 Market Segmentation by Product Type
Pump/Aerosol Air Freshener
Electrical Air Freshener
Continuous Air Freshener
Car Air Freshener
7.2 Market Segmentation by Retail Outlets

8. Geographical Segmentation
8.1 Air Freshener Market in Europe
Market Size and Forecast
8.2 Air Freshener Market in the APAC Region
8.3 Air Freshener Market in the US
8.4 Air Freshener Market in ROW

9. Key Leading Countries
USA
Japan
UK

10. Vendor Landscape

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

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17. Key Vendor Analysis
17.1 Procter & Gamble Co.
Business Overview
Business Segmentation
Global Baby, Feminine & Family Care
Global Beauty
Global Health & Grooming
Global Fabric & Home Care
Key Information
SWOT Analysis
17.2 Reckitt Benckiser plc
Business Overview
Key Information
SWOT Analysis
17.3 S.C. Johnson & Son Inc.
Business Overview
Business Segmentation
Cleaning
Home Fragrance
Pest Control
Storage
Shoe Care
Auto Care
Key Information
SWOT Analysis

18. Other Reports in this Series

Exhibit 1: Air Freshener Categories
Exhibit 2: Market Research Methodology
Exhibit 3: Global Air Freshener Market 2012-2016 (US$ billion)
Exhibit 4: Global Air Freshener Market 2012-2016 (billion units)
Exhibit 5: Global Air Freshener Market Segmentation by Product Type 2012
Exhibit 6: Air Freshener Market - Segmentation by Retail Outlets 2012
Exhibit 7: Global Air Freshener Market by Geographic Segmentation 2012
Exhibit 8: Global Air Freshener Market - Segmentation by Geography 2012-2016 (US$ billion)
Exhibit 9: Global Air Freshener Market - Segmentation by Geography 2012-2016
Exhibit 10: Air Freshener Market in Europe 2012-2016 (US$ billion)
Exhibit 11: Air Freshener Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 12: Air Freshener Market in the US 2012-2016 (US$ billion)
Exhibit 13: Air Freshener Market in ROW 2012-2016 (US$ billion)
Exhibit 14: Global Air Freshener Market Segmentation by Vendor 2012
Exhibit 15: Proctor & Gamble Co.\'s Business Segmentation (2012)
Exhibit 16: S.C. Johnson & Son Inc. Business Segmentation

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