Lewes, DE -- (SBWIRE) -- 02/09/2017 -- Report forecast the global anti-counterfeit packaging market to grow at a CAGR of 18.58% during the period 2017-2021.

Anti-counterfeit packaging is the process of providing secure packaging to products for reducing counterfeiting or imitation, thereby improving the safety of packaged goods. Anti-counterfeit packaging helps companies reduce losses incurred from counterfeiting and maintain their brand image. Governments in a number of nations are taking strong steps to stop counterfeiting and spread awareness among consumers to identify and to not buy counterfeit products.

The practice of counterfeiting is more often seen in developing countries as consumers are not aware of the product authentication process. Consumers in remote or urban areas are the major buyers of counterfeit products owing to the lack of awareness about product authentication. Hence, anti-counterfeiting packaging technologies will help consumers to buy authentic and reliable products.

The report covers the present scenario and the growth prospects of the global anti-counterfeit packaging market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of applications and types of technology used in anti-counterfeit packaging.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, one driver in market is prevention of counterfeit products. Counterfeit packaging has become a major issue for most businesses globally. It not only results in losses for the company but also destroys the brand image of the products. For instance, in the pharmaceutical industry, basic pharmaceutical producers take stringent measures to prevent medicines from being counterfeited. Under the EU Anti-Falsification Directive, as of 2017, all prescription medicines will have to be furnished with a unique code number as well as a feature indicating that the outer package has not been tampered with. Counterfeit drugs are becoming a health risk for patients. The counterfeit rate among prescriptions sold through unlicensed and unauthorized websites is more than 45%. Hence, by enabling anti-counterfeit technologies in their manufacturing processes, pharmaceutical companies can avert counterfeiting of many life-saving drugs.

Further, the report states that one challenge in market is inefficient anti-counterfeiting technologies. The greatest concern among the vendors in the global anti-counterfeit packaging market is the lack of information integration and inefficiency of devices used for anti-counterfeiting. Food and pharmaceutical products need fast delivery to ensure their optimum utilization. If companies are equipped with a centralized system, they are able to observe changes in inventory and can order shipment as per requirements. They can also efficiently make use of traceability equipment to trace the products in transit. Most of the time, companies face issues of equipment failure, which also acts as a hurdle for the global anti-counterfeit packaging market. For instance, the implementation of the RFID technology results in users experiencing many technological issues. Organizations must handle and keep track of large amounts of data that are read by RFID tags of products in order to overcome these issues. Apart from this, they must also be able to operate fully integrated software that enables this information to be used internally and externally in the future.

Global Anti-Counterfeit Packaging Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global anti-counterfeit packaging market: Alien Technology, AlpVision, Avery Dennison, SICPA, and Zebra Technologies.

Other Prominent Vendors in the market are: Advanced Track & Trace, Advanced Traceability Solutions, Aesica Pharmaceuticals, Angstrom Technologies, Applied DNA Sciences, ATL Security Label Systems, Atlantic Zeiser, Authentix, CFC International, Colorcon, Covectra, Digimarc, EM Microelectronic, Essentra, Everest Holovisions, Flint Group, Honeywell, Impinj, Ingenia Technology, Interfarma, Intermec, International Ink, Clarivate Analytics, MicroTag Temed, Morpho, NanoGuardian, NovaVision, OpSec Security, Prooftag, ScanSource, Schreiner ProSecure, SCT International, SMARTRAC, Sun Chemical, Systech, TAGSYS, Thermo Fisher Scientific, TraceLink, TruTag Technologies, UPM Raflatac, Verance, Verayo, WISeKey, and YottaMark.

Market driver
- Demand from emerging nations.
- For a full, detailed list, view our report

Market challenge
- Inefficient anti-counterfeiting technologies.
- For a full, detailed list, view our report

Market trend
- Increase in adoption of chipless printable RFID technology.
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 83 pages and 38 Exhibits "Global Anti-Counterfeit Packaging Market 2017 - 2021" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by technology, Market segmentation by application, Geographical segmentation, Decision framework, Drivers and challenges, Market trends, Vendor landscape, Appendix.

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