Deerfield Beach, FL -- (SBWIRE) -- 01/13/2016 -- Application Server: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to 2018. The 2012 study has 686 pages, 297 tables and figures. Worldwide Application Server markets are poised to achieve significant growth as Internet of things and the mobile Internet further evolve.

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Application server mobile extensions are integrated in the Web apps development environments of vendors. Application server development can create Web applications using business server pages. They can use the mobile extensions of the Web application server, which makes the special requirements and characteristics of mobile devices available.

Application servers leverage evolving software delivery models, new development methodologies, emerging mobile application development, and open source software. Mobile application development projects targeting smartphones and tablets are an essential aspect of any departmental application initiative. Native PC projects are anticipated to give way to smartphone and tablet apps for the enterprise. Every enterprise has to have apps that give customers, distributors, partners, and suppliers access to information.

The smarter planet initiative elucidates the value of machine to machine transmission. Ubiquitous computing environments a microprocessor touches everything, information systems, agriculture, transportation, and hospitals. Things no one would recognize as computers have a processor: home appliances, cars, roads, clothes, even rivers and cornfields. . Electronic shopping, electronic trading, Internet banking, Internet brokers, music and video delivery, Internet auction and other systems have become widespread and taken for granted in the society, all leveraging computing components many of which feed information to application servers.

IBM is the dominant player in application server market, it sets a defacto industry standard for complex web offerings. IBM has achieved significant market advantage by positioning with a broad middleware product offering. IBM has been able to grow its market share steadily. The IBM WebSphere has robust functionality. It provides integration at every level of the IT systems.

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IBM is able to leverage application servers, broker integration technology, business process management, mission critical messaging, and portals with a broad offering. Built in intelligence frequently leverages application servers that are used to create a web presence and manage the flow of information from sensors to systems.

Application servers are used to manage e-commerce and service interactions over the Web. Application servers support continuous, personalized web presence. The application server web capability represents expansion of earlier web based systems. New systems are more integrated. Systems vastly improve the reach of e-commerce sites. Analytics have been added. The aim of e-commerce is to achieve an expanding customer base, enhance customer retention, improve customer service, and achieve cross selling.

Manufacturers use application servers to improve the functioning of the supply chain. Service interactions are supported over the Web. Systems facilitate product design, inventory management, distribution, and shipment processes.

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