The baby care personal products market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene.
Albany, NY -- (SBWIRE) -- 02/01/2018 -- A new report added to the comprehensive repository of Market Research Reports Search Engine (MRRSE) projects the global baby personal care market to grow at an impressive pace during the forecast period 2017-2022. The report titled, "Baby Personal Care Market – Global Industry Analysis 2012-2016, and Forecast, 2017-2022," projects the global revenues to grow at nearly 6% CAGR through 2022.
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A number of macro and micro-economic trends are shaping the global market for baby personal care products. On the macro-economic level, increasing birth rates in developing countries continue to create sustained demand for baby personal care products. Rising disposable income and urban lifestyles are the other broader factors affecting the growth of the global baby personal care products.
Increasing awareness on the ingredients used in manufacture of bay personal care products and their potential impact to baby's health has led consumers to pay more attention to labels. This has hard-pressed manufacturers to include more natural offerings. The trend towards organic and natural is likely to gain prominence in developed countries, and also in urban centers in developing countries. Outside of urban centers, demand for baby personal care products is vastly influenced by pricing. Manufacturers are aware of the challenges and opportunities these markets present, and are offering value for money products to consolidate their market position.
Asia Pacific excluding Japan (APEJ) – home to the world two most populous countries, countries to remain attractive on account of a large consumer base. Preference towards natural and organic is gaining traction in APEJ; however, it is not as pervasive as the U.S. and Western European countries. It is highly likely that growth of the baby personal care market in APEJ will have a massive bearing on the bottomlines of manufacturers. Considering projections that the APEJ baby personal care market will likely reach US$ 22 billion by the end of 2022, it is expected that global and local manufacturers will hasten their strategies to consolidate their position.
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According to the report, skin care products continue to be one of the leading product type segments, whereas bulk of the sales occur through modern trade outlets. Sales through online channels are also likely to increase, and there is a possibility of manufacturers partnering with online players to launch personalized and discounted products in the market.
In a bid to give readers interesting an overview on the competitive landscape of this market, the report has profiled several key players, including Kimberly-Clark Corporation, Procter & Gamble Co., Johnson & Johnson, Wipro Consumer Care and Lighting Ltd., Avon Products, Inc., Loreal SA, Artsana S.p.A., Unilever Plc., Burt's Bees, Inc., Beiersdorf AG, and KAS Direct, LLC.
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