Portland, OR -- (SBWIRE) -- 06/13/2017 -- Baking powder is a dry chemical leavening agent composed of carbonate, inert fillers and weak acid. It is generally used for increasing the volume of baked goods. Certifications under PFO Act and BIS Act are necessary as quality control to ensure that the baking powder is fulfilling the specified conditions. The usage of baking powder can be seen in restaurants, households and bakeries. The driving forces for this market include increasing inclination towards ready to eat food and adoption of healthy approach in bakery products. The factors limiting growth of this market include easy availability of its substitute, baking soda and some adverse effects caused by the use of baking powder. This market may find growth opportunities by innovative product differentiation.
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The major players in this market are Weikfield Products Private Limited, ACH Food Companies, Inc., Clabber Girl Corporation, Blue Bird and Calumet Baking Powder Company. The companies are focusing on product differentiation so as to increase their market share.
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KEY MARKET SEGMENTS
The global baking powder market is segmented into product types and geography.
MARKET BY PRODUCT TYPE
- Anhydrous phosphate
- Sodium aluminum sulfate phosphate
MARKET BY GEOGRAPHY
- North America