Pune, India -- (SBWIRE) -- 03/20/2019 -- A complete view of Beacon is provided based on definitions, product classification, applications, major players driving the global Beacon Market share and revenue. The information in the form of graphs, pie charts will lead to the easy analysis of an industry. The market share of top leading players, their plans and business policies, growth factors will help other players in gaining useful business tactics. The forecast Beacon market information is based on the present market situation, growth opportunities, development factors, and opinion of the industry experts. An in-depth analysis of the company profiles, Beacon on global and regional level and applications is conducted. The analysis of downstream buyers, sales channel, raw materials, and industry verticals is offered in this report.

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Beacon Market: Industry Insights

Beacon is small, inexpensive, battery-operated wireless devices that transmit Bluetooth signals to nearby smartphones via Bluetooth Low Energy (BLE) or Bluetooth SMART technology. Moreover, Beacon helps to guide navigators to their destination. Additionally, no internet connection required as it communicates through Bluetooth and others. The beacons technology is widely adopted in numerous sectors such as healthcare, retail, travel & tourism.

Beacon Market: Drivers and Restraints

Increased use of smartphones in the retail application is the main driver of beacon technology, which drives the growth of beacon market. Moreover, the growth of beacon market is attributed owing to the development of smart cities in which mobile beacon technology offers value in connecting urban infrastructures. On the other hand, the growing trends of offline stores to choose online platforms in the retail application is also contributes to the growth of the market. However, growing concern regarding data security and privacy is anticipated may hamper the growth of beacon market. Furthermore, the upsurge in the organized retail store provides lucrative opportunities for the growth of beacon market in the coming year.

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Beacon Market: Segmentation

Based on the type, the global beacon market is segmented into Eddystone, IBeacon, AltBeacon, and Others (Paypal, GeoBeacon). On the basis of technology, the market bifurcated into include ultrasound, Bluetooth, and Wi-fi. On the basis of application, the global beacon market is distributed into travel, tourism & hospitality, transportation and logistics, healthcare, and retail. The retail segment is accounted to be the largest share in this market during the forecast period. The benefits offered by beacon technology are a customized offer, getting reviews and it helps in navigation is anticipated to positive impact on the retail sector.

Beacon Market: Regional Analysis

Among the region, the global beacon market is segmented into North America, Asia Pacific, Europe, and RoW. North America holds the maximum share in the global beacon market during the forecast period owing to the presence of well-established key players, especially in the U.S. and Canada. In the North America region, it is estimated that higher adoption of beacon owing to constant efforts taken by the well-established players. On the other hands, Asia Pacific is expected to register healthy CAGR in the coming years. The growth in this region is attributed owing to rapid urbanization and modernization in developing countries such as China, India, and Japan. Moreover, several benefits offered by beacon technology is expected to draw their attention to the global beacon market in the Asia Pacific region. Additionally, a Shopping mall in China is rapidly adopting iBeacons on an enormous scale in order to utilize them for publicity.

Beacon Market: Competitive Analysis

The some of the leading players operated in the global beacon market are Leantegra Inc., Beacon inside GmbH, Hewlett Packard Enterprise Company, Dell Technologies Inc., Apple, Inc., Onyx Beacon Ltd., Kontakt.io, Inc., Estimote, Inc., BlueCats Australia Pty Limited, and Accent Advanced Systems, SLU. The merger and acquisition are the key strategies are to gain the market share in order to enhance their beacon market to other parts of the world as well.

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