Albany, NY -- (SBWIRE) -- 03/17/2016 -- Bottled water market is the most dynamic market in the food and beverage industry. It is one of the fastest growing choices among consumers for healthy drinking. Bottled water is considered as a packaged food under the Federal Food, Drug and Cosmetic Act and is regulated by the Food and Drug Administration (FDA) in the U.S. However at the global level, the International Council of Bottled Water Associations (ICBWA) acknowledges local regulatory agencies and monitors quality of bottled water. The bottled water market can be segmented as still, carbonated, flavored and functional depending upon the product type.

The bottled water market is highly fragmented market with a large number of private label brands as well as local artisanal bottlers. More than 60% of the bottled water market is occupied by the regional and national players at the global level. However, Nestle and Groupe Danone accounted for a significant share in the global bottled water market in 2013.The global market for the bottled water was valued at USD 157.27 billion in 2013.

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Still bottled water accounted for the largest share of 64.9% in terms of revenue in 2013 and is projected to maintain its dominance during the forecast period. Indeed the largest segment in 2013, growth of the still bottled water market remained slow as compared to flavored and functional bottled water segment. The rise in health and wellness concern, availability of different flavored and functional bottled water and ease in portability of hygienic water in bottled packaging are some of the driving factors fuelling the demand for the bottled water globally. Carbonated water remained the second largest segment acquiring 22.9% in terms of revenue in 2013. However, the sales of the carbonated water are anticipated to lose its share during the forecast period. Evident growth in the flavored and functional water segment over the past decade has played a vital role in the minds of health conscious consumers. People are now aware of healthy hydration and thus are switching to vitamin water and different flavored water such as lemon, mint and orange.

The bottled water market has worldwide presence with many countries involved in the processing and exporting bottled water to other countries. In terms of revenue, Asia- Pacific accounted for a share of 33% in 2013 and dominated the global bottled water market. Increasing population, upsurge in disposable income, launch of new packaging and rising health and wellness concern have fuelled the demand for bottled water in these regions. Moreover North America and Europe are expected to lose market share to Asia- Pacific and Rest of the World (RoW) during the forecast period and these regions are projected to be the most promising markets in the next six years.

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The bottled water has multiple brands but none of them has significant market share. The major international brands of bottled water are Evian (Groupe Danone), Perrier (Nestle Waters), Volvic (Groupe Danone) and Fiji Natural Artesian water (Fiji). Some of the major players of the bottled water market are Nestle Waters, Groupe Danone, PepsiCo Inc, Coca- Cola, Perrier,Fiji,Poland spring and other private label brands.