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Global Breakfast Cereals Market Is Predicted to Progress US $43.2 Bn by 2019 at 4.10% CAGR

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Albany, NY -- (SBWIRE) -- 03/01/2017 -- Fast growth in the Asia-Pacific countries and growing number of convenience stores, which is increasing brand visibility, are the major factors contributing to the growth of global breakfast cereals market. Increasing per capita income in developing countries is also supporting the market growth.

The report covers in-depth analysis breakfast cereals market, by product segment (Hot cereals and Ready-to-Eat Cereals) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. The market for the major countries in each of the four regions, North America, Europe, Asia Pacific and Rest of the World includes historical and forecasted market sizes (2010-2019), both in terms of volume and value, and market shares by company and distribution channel. North America region covers the scenario in the US, Canada and Mexico. Europe region covers the scenario of the UK, Germany, Italy, France and Spain. Asia-Pacific region highlights the scenario in Australia, Japan, South Korea, India and China.

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The Competitive Landscape section of the report includes the global market shares of the leading companies and the competition in the clustered markets: Mature, Established and New Market. Each of these cluster represent the present competitive landscape for the companies operational in them. Some of the major players in this market are Kellogg's, General Mills, Cereal Partners Worldwide, PepsiCo, Post Holdings, Weetabix and others. The company profiles include attributes such as company overview, financial performance, and strategic developments.

Table of Content

Chapter 1 Preface 111.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11

Chapter 2 Executive Summary 13

Chapter 3 Breakfast Cereals – Market Overview 163.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter's five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23

Chapter 4 Breakfast Cereals Market: By Product 24

Chapter 5 Breakfast Cereals Market: By Region 275.1 North America 28
5.1.1 United States 30 Market Overview 30 Competitive Landscape 32
5.1.2 Canada 35 Market Overview 35 Competitive Landscape 36
5.1.3 Mexico 39 Market Overview 39 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44 Market Overview 44 Competitive Landscape 46
5.2.2 Germany 49 Market Overview 49 Competitive Landscape 51
5.2.3 France 53 Market Overview 53 Competitive Landscape 54
5.2.4 Italy 56 Market Overview 56 Competitive Landscape 59
5.2.5 Spain 60 Market Overview 60 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67 Market Overview 67 Competitive Landscape 69
5.3.2 Japan 72 Market Overview 72 Competitive Landscape 74
5.3.3 South Korea 77 Market Overview 77 Competitive Landscape 79
5.3.4 China 80 Market Overview 80 Competitive Landscape 82
5.3.5 India 85 Market Overview 85 Competitive Landscape 87
5.4 Rest of the World 89
5.4.1 Brazil 90 Market Overview 90 Competitive Landscape 92
5.4.2 Russia 93 Market Overview 93 Competitive Landscape 96
5.4.3 Turkey 97 Market Overview 97

Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100

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